Serial entrepreneur Marc van der Chijs, co-founder of video hosting firm Tudou, launched this week UnitedStyles, a new website to let you design your own clothes online. He tells in TechCrunch how he is going to recreate fashion design.
Based in Shanghai, UnitedStyles is a Facebook Connect-enabled service that lets any user create customized women’s apparel, allowing them sketch out, adjust and share a design via an online interface and customized 3D preview (Note: Chinese users will have to use a VPN to login through Facebook).
Co-founder Marc van der Chijs tells me that his objective is to recreate the entire fashion design experience for Internet users, “It’s very strange that you cannot [already] design your own clothes online.”
The dominant business strategy in fashion is to guess months in advance what a customer will want and UnitedStyles wants to reverse this; “We change the fashion industry from a ‘push’ into a customer ‘pull’ model,” van der Chijs, who also founded the “Chinese YouTube” Tudou, explains, “Because of mass production, clothes have become cheaper but also less personalized. Tailors hardly exist anymore, or are considered too expensive.”
With UnitedStyles a user can replicate their own “tailored” experience, choosing from a variety of styles, prints, colors and shapes (There are several charts to check sizing). The company launches today with five styles, mainly tops and dresses but will be adding more variety asap.
- Sharing the stage at Tudo’s IPO – Marc van der Chijs (chinaherald.net)
- Flexibility: key for China start-ups – Marc van der Chijs (chinaspeakersbureau.info)
- Change in China and business – Marc van der Chijs (chinaspeakersbureau.info)
- The internet as my second brain – Marc van der Chijs (chinaherald.net)