Luxury dreams from Chengdu – Helen Wang

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Helen Wang

Second-tier city Chengdu is betting on the high-end luxury consumption and wants to bring annually twenty world-brand luxury products into the city, writes author Helen Wang in Forbes. New targets for China’s middle class.

Helen Wang:

A cover story in Chengdu Today, “Global Luxury Brands Stride Forward in Chengdu,” reveals that Chengdu municipal government has set a goal to bring “twenty famous international brands to Chengdu every year” and “by 2015, primacy ratio of international first-tier brands will reach 80 % or above in western China.” Hurray and hurry, luxury goods companies!

In 2010, Chengdu’s retails sales reached $5.8 billion. Much of it went to luxury brands such as Hermes, Burberry and Prada. Louis Vuitton alone registered record sales of $138 million. Cartier generated more revenue in Chengdu than in any other city in China…

I had an interesting conversation with the magazine’s editor Eureka Wang. Knowing that I have written a book about the Chinese middle class, she asked me if middle class Americans are also fanatically buying luxury goods. I said “very rare.” She was surprised. “Who is buying luxury goods in America then?” she asked. “The very rich,” I said.

More in Forbes

Helen Wang is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch.

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