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The once popular Mattel toy Barbie might be facing both a financial and cultural crisis back in its home market, Shaun Rein comments on the multi-million six story venture Mattel opened in Shanghai for its doll. In Forbes:
Not only is Barbie moving into a new region where girls don’t really know who she is, but Mattel is expanding its core market to include not only little girls but also club-age young women. Rather than rely wholly on children or mothers who grew up playing with the dolls, Mattel is also targeting twenty-somethings by offering a line of clothing by Patricia Fields, theSex and the City designer.
The daring strategy is building on China’s one-child policy, tels Shaun Rein CBS News.