China’s media plans "nothing different" – Rowan Simons

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RowanRowan Simons by Fons1 via Flickr

China’s central government media have ambitious plans to conquer the world, including the film festival in Cannes, but our media expert Rowan Simons doubts in USA Today whether anything will be different. He shares the doubts of many in the media industry.
They still are the mouthpiece of the communist party in China, Rowan Simons argues:

China also plans an aggressive marketing campaign of its TV programs next month in Cannes, France, says Rowan Simons, director of a media consultant group in Beijing. Among the programs is The Story of Bruce Lee,China’s top-rated drama in 2008.

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