Paul Denlinger is at his best when he is a bit angry and he is mostly angry after meeting US investors in China. In his weblog he explains there is no China market.
One of my biggest complaints about western observers of China is the overly used
term “China market”. In fact, there is no China market, just as there is no
European market. While there is a European Union, which many Europeans complain about as some kind of bloated legislative bureaucratic monster, it would be
silly for any marketer to think that there is anything like a European market on
the ground. After all, what are you talking about? Are you talking about the UK,
Germany, Belgium, Spain or Italy? Even within these national markets, there are
vast social and cultural differences within the same country.
Paul Denlinger is a speaker at the China Speakers Bureau and available to add value to your meetings too. We provide a wider range of speakers focusing on doing business in China, but would rather give you a tailor-made suggestions. Do get in touch with us if you are interested.