“The increase in the number of internet users in China shows once again that companies need to spend more time determining their digital marketing strategies,” he said…
Rein also argued that the figures showed an “increasing comfort on the internet by a broader range of consumers”, pointing to the growth of online sales as an example. The report shows that China’s small-scale e-commerce sector is growing rapidly. Around 23.8 million netizens use online payment services, up 72 per cent from last year.
In terms of online activities, accessing music remains the most popular, with 85 per cent of users doing so.That was followed by news, instant messaging and online video.
"More intelligent online marketing needed" – Shaun Rein
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