Another US social network loses in China – MySpace

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Paul Denlinger

Our speaker Paul Denlinger adds to one of his favorite stories as MySpace loses out in China, following a trend by a larger number of IT-companies from the US, he writes on his weblog.
The China CEO of MySpace Luo Chuan leaves for a domestic video hosting company, showing that getting an effective local management team is hard to keep together.

When you come right down to it, there is little a global brand can bring to the table in China. Most add a burden of a faraway headquarters without empowering the local management team to be more competitive. This is not a problem which is unique to China, it is also happening in the social networking market in Japan.

Commercial
Paul Denlinger is part of our China management gurus at the China Speakers Bureau. When you need Paul’s help, do get in touch with us.