China’s affluent class is growing fast, but matching the newly found wealth with traditional roots offers them major challenges, writes marketing veteran Tom Doctoroff at AdAge. He offers marketers five tips to deal with those growing challenges.

Less than a decade ago, the relations between China and the US dominated globally, not only for the economy but also for human rights. When the flight of Liu Xia, the widow of Nobel prize winner Liu Xiaobo, to Berlin last week, shows one thing, it is that Germany is taking over that role, says Pulitzer price winner Ian Johnson, author of The Souls of China: The Return of Religion After Mao, who gave a eulogy on Liu Xiaobo in Berlin, last Friday, at DW.

The Hong Kong IPO of China’s success story Xiaomi disappointed greatly. Beida accounting professor Paul Gillis explains at Quartz why the investors did not buy the company’s valuation. “I think it is hard for investors to buy the valuation.”

China has been reluctantly been shooting back with tariffs at US imports up to now in the Donald Trump trade war. It might be even more reluctant to use the powerful tool of its consumers in the trade war, says political analyst Victor Shih in the Financial Post. But it could, and Apple and Starbucks should prepare, says business analyst Shaun Rein on Fox News.

Eyes were on Sofia, Bulgaria, last week, as China’s prime minister Li Keqiang tries to improve relations with Eastern Europe. Economist Sara Hsu puts Li’s efforts into perspective as both trade and investments between China and Eastern Europe have been stagnant, compared to other countries in the One-Belt, One-Road initiative, she tells at CGTN. Also: the contagious relations with the EU.

Despite talks of trade war and erratic tweets and policies by US president Donald Trump, China’s rich still see in the US the preferred destination for migration, says the 2018 Hurun report on immigration and China’s HNWI’d. And despite talk of the Brexit, London is moving upwards in its annual rankings, says Hurun chief researcher Rupert Hoogewerf.

First shots have been fired on tariffs in the trade war between the US and China, but the impact has been limited up to now, tells economist Wang Haiyan to CGTN, as the affected numbers are still relatively small. Escalating the effects can be avoided, but to need a compromise by the end of the summer, she says.

Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?

Alibaba has been successful in cracking China’s financial markets, but going global, even to Hong Kong proves to be tough. The difference: innovating in China proved to be long overdue, while Hong Kong had already a well developed financial system, says financial analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.