Western values do not match with Confucian values, but what does Confucian countries like China, Vietnam and Korea tick. Marketing expert Tom Doctoroff lived for two decades in China, and defines on his LinkedIn page what makes the consumers in those countries different.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.
Marketing guru Tom Doctoroff has joined the Asia Society as senior adviser to the president, he announced this week on his Facebook page. Tom will also remain active in his capacity as marketeer for a wide range of clients.
Making sense out of China has always been challenging, although the questions companies and people have to ask themselves change permanently. From a rather uregulated booming economy, now dealing we a tsunami of new rules, anti-corruption and a – relatively – slowing economy changes the strategic questions you have to deal with And while everybody has an opinion, at the China Speakers Bureau we are happy to have a range of expert opinions on China´s strategic challenges. We have a selection here (but you can always ask for more).
China is proud about its millennia old culture, but just like the rest of society, its culture is also changing very fast. Old concepts like guanxi, losing face and the suppressed position of women are not what they were even a few decades ago. Many so-called China experts still cling to those old idea, but fortunately, we can offer a range of speakers at the China Speakers Bureau who have a clear view on how China´s culture is changing.
China´s economic growth might be slowing down a bit, and its economy might not be the boost the global economy needs, but the luxury goods industry could be the exception. China´s consumers, whether at home or abroad, are still buying themselves silly.
President Xi Jinping might be spoiling the party a bit with his anti-corruption drive, but apart from the liquor departments, luxury goods are selling a lot. A few of the speakers at the China Speakers Bureau can give you some guidance.
Chinese have no vote, and even no polls,to decide who they prefer as the next president of the United States, but China veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism and the Modern Chinese Consumer, expects a majority will prefer Hillary Clinton over Donald Trump, even though few really like Clinton, he writes in the Huffington Post.
A fast changing China has produced highly different generations, although the concept of individualism is even for the generation from the 1990s mostly Western wishful thinking, argues China veteran Tom Doctorof, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer at the Asia Society. Why rebels are not appreciated in China.
Worries are mounting about China´s international stance, and increased difficulties foreign companies and organization experiences in the country. But China is unlikely to follow a course to isolationism and will act pragmatic, writes China veteran Tom Doctoroff in the Huffington Post.