Blog Archives

Branding experts at the China Speakers Bureau (updated)

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.

Tencent pays exec more than Apple, IBM to retain them – Shaun Rein

Top executives at China’s internet giant Tencent earn higher salaries than their counterparts at Amazon, Twitter, Intel Apple and IBM, according to job portal Zhaopin.com. Business analyst Shaun Rein is not surprised, he tells the South China Morning Post. There is no other way to retain their talent in China.

Boycotting United might be tough – Shaun Rein

United Airlines caused an uproar among its customers in China by forcefully removing a Chinese-American doctor. But calls for a boycott be understandable, but hard to execute, says business analyst Shaun Rein to BuzzFeed.

Moutai beats Johnny Walker on value – Shaun Rein

Kweichow Moutai, China’s favorite booze, passed on Friday with US$71.5 billion Johnny Walker owner Diageo as the world’s most valuable drink despite its dependency on the China market. They have made all the right moves, tells business analyst Shaun Rein to CNN, despite president Xi Jinping’s anti-corruption drive.

Boycott: standard treatment for opponents – Shaun Rein

South-Korea was the latest country to suffer from economic boycott measures from China after it deployed THAAD missiles on its soil. Tourism backed out and Korean factories suffered surprise inspections. A standard procedure, says business analyst Shaun Rein to CBS. Norway, France, Japan, Taiwan and other suffered from similar boycotts.

Warren Buffett sells better than sport heroes – Shaun Rein

Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola’s Cherry Coke’s can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.

E-publishers better than print for authors – Shaun Rein

Online reading is developing fast into a major industry in China and China Reading of Tencent is heading for a huge IPO in Hong Kong later this year. For authors, e-publishing has major advantages compared to print publishing, says bestseller author Shaun Rein to Knowledge CKGSB.

Conflicting messages hurt business confidence – Shaun Rein

On one hand China tries to embark with “One Belt, One Road” on a massive global expansion. But financial limitations on the outflow of capital go against that. Those conflicting messages makes business people worried about what road to take, says business analyst Shaun Rein to the South China Morning Post.

Mattel, do or die in China – Shaun Rein

Mattel has seen its earlier operations in China falter, but now closed a new deal with Alibaba to sell interactive learning toys on the fragmented Chinese toy market. For Mattel it is now do or die, says business analyst Shaun Rein to Reuters.

China does not need bombs to fight a war – Shaun Rein

South-Korea is not the first country to see China can fight an argument without sending the army in: Japan and France are just a few examples where tinkering with economic power was more effective, for example by redirecting its tourists. It is easier to bully South Korea than Japan,” says business analyst Shaun Rein in the South China Morning Post.