Blog Archives

Review: Shaun Rein´s “End of Copycat China” – Financial Times

Raving reviews are coming in from Shaun Rein´s The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, this time from the Financial Times. “An intriguing book, with many interesting anecdotes, mini-case studies, and interviews.”

China´s rate cut: weaknesses, but no panic – Shaun Rein

The rate cut by China´s central bank PBOC took the markets by surprise on Friday. Business analyst Shaun Rein sees at CNBC some weaknesses in the countries economy, but no reason for panic. China is moving towards services and innovation, and that transition comes with some bumbs.

Why Macau is losing business – Shaun Rein

Chinese consumers have different requirements from what most international companies are used to. Gambling hotspot Macau is a clear illustration, says branding expert Shaun Rein, where an imitation of Las Vegas fell flat, he tells in Forbes, although it is a must go for mainland tourists, they miss a lot of business.

Chinese pick Chinese brands on Singles´Day – Shaun Rein

A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.

Away from the American dream – Shaun Rein

Chinese are moving away from the American dream, they adored in the past, to a Chinese dream with more pride, and less copy-cat behavior, tells author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at Public Radio.

Why Hong Kong consumers do not equal Chinese – Shaun Rein

Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.

How protectionism helped China´s internet players – Shaun Rein

Author Shaun Rein has to defend his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, against the blockade of internet companies like Google, Facebook and Twitter in an interview with Richard Heffner. This is how China´s protectionism has helped domestic firms.

Defining the Chinese dream – Shaun Rein

Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.

Why China is investing in innovation – Shaun Rein

After his bestseller The End of Cheap China author Shaun Rein published this week his new book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. In five questions China Urban Development´s Adam Mayer asks him about innovation.

Exploring Chinese travel habits – Shaun Rein

Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.