Mark Zuckerberg, the CEO of Facebook, has gone to great lenght to appease China´s leadership in an effort to enter the largest internet market again. But, says Sam Flemming, an internet veteran based in Shanghai to Reuters. Local competition might even be a tougher challenge, unlike in the US where Facebook broke new ground.
China´s social media have been developing fast and Sam Flemming, CEO of Kantar Media CIC, gives an update on the five most important developments for AdAge. China´s social media landscape is different from the West: It’s unique, fragmented and dynamic.
Sam Flemming, CEO of Kantar Media CIC, is taking the pulse of the latest changes in his ten years in the industry. WeChat, mobile and e-commerce continued to explode in 2015, he writes for Ad Age. From six observations, his take on WeChat.
A massive following on China´s social media does not mean so much, as many are zombie followers. As the internet grows up, internet companies try to fight the zombies tells CIC-founder Sam Flemming in AdAge.