Blog Archives

One-Belt, One-Road: all roads lead to China

One of the major global initiatives by China was the One-Belt, One-Road (OBOR),reviving the old silk roads. And while it is an open platform, major trade partners of China are currently not part of the initiative, including Australia, the UK and the US. Major disputes, like the Ausgrid, Brexit and Hickley cases, might only add to the worries countries should have when looking at their relation with China, without being part of OBOR.

How to push ahead with private hospitals – Jeffrey Towson

Medical reform in China has been lagging, and private hospitals hardly play a role, because patients to not trust them, and medical staff does not want to leave state-funded career. Beida business professor Jeffrey Towson explains on his weblog what could be a road to reform, with the help of investment bankers.

What to do when you fail in China – Jeffrey Towson

Carlsberg and Ford are two Western companies who were on they way down in China, but managed to renew themselves. Beida Business professor Jeffrey Towson uses on his website their examples to explain what companies can do to change their China operation for the better to draw some important lessons. (With a sidestep to Nanjing Fiat)

Franchising is key for Yum! in China – Jeffrey Towson

Yum! China has been spun-off and needs a solid strategy to grow in China. Franchising is such a key strategy, writes Beida business professor Jeffrey Towson on his weblog. ” This is exactly what 3G Capital has done since acquiring Burger King.”

Drug scandals will dwarf China’s food scandals – Jeffrey Towson

Beida business professor Jeffrey Towson gives on his weblog reasons why China’s drug scandals will be larger than any of its past food scandals. Morbidity is larger. Drug scandals are harder to detect and the profitability of the fake drug industry is higher. More troublesome: the industry is going global.

Getting approval to buy MoneyGram might be tough – Jeffrey Towson

The surprise announcement Alibaba’s Ant Financial is trying to buy MoneyGram International is not a done deal, warns Beida business professor Jeffrey Towson. Chinese companies buying American ones are under scrutiny and in the financial industry it would be a first one, he tells the VOA.

How young consumers have become different – Jeffrey Towson

The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.

Branding experts at the China Speakers Bureau (updated)

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.

Ctrip: Airbnb’s real threat – Jeffrey Towson

Airbnb has a chance in China, unlike many other US companies in the past, argued Beida business professor Jeffrey Towson earlier in the Guardian. On his weblog he gives the US company six additional advises, including marrying into Tencent and Alibaba. Also, Airbnb’s real threat it the travel company Ctrip.

What United can learn from McDonald’s – Jeffrey Towson

United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.