Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.
At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.
Rising wages have already put China in the same cost-league as Portugal and South-Africa, forcing manufacturers to low-wage countries. But that is only one challenge for a major shift in the labor market, says business analyst Ben Cavender to CNBC.
Alibaba’s Ant Financial investment of US$200 million into the Korean mobile payment service Kakao Pay illustrates how the leading Chinese payment platform want to gain global dominance, says business analyst Ben Cavender to Reuters. Buying into strong local players is smarter than competing with them.
Alibaba teamed up with brick-and-mortar retailer Bailian, in the latest effort to combine the best of two worlds. But while the idea seems to make sense, the results up to now have been meager, tells retail analyst Ben Cavender to Reuters.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
The decision to sell a controlling stake of McDonald´s to private investors in the Carlyle Group, Citic Capital and Citic Group triggered off mixed reactions among analysts. Retail analyst Ben Cavender says the new investors can help to refurbish and expand the chain. Peking University business professor Jeffrey Towson sees a different management style, that makes competitor KFC run for its money. But business analyst Shaun Rein sees to end to the inevitable decline of McDonald´s.