Blog Archives

“Star Wars” lacks cult following in China – Ben Cavender

While many movie watchers even get fussy feelings when they hear the words “Star War”, China is lacking such a cult following, explains branding expert Ben Cavender to CNBC. Movies that would be a hit elsewhere in the world, are just not working in China, he says.

Fosun’s Tsingtao purchase might go down well – Ben Cavender

China’s financial authorities have scrutinized over 2017 many deals by Chinese companies, but the purchase by Fosun of the Asahi 19.9% stake in China’s key brewer Tsingtao might go down well with them because the capital goes into a domestic company, explains business analyst Ben Cavender to Reuters.¬†

Dilemma’s for brands when coming to China – Ben Cavender

Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.

Brands should stress individuality – Ben Cavender

Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.

Travel trends for Chinese consumers – Ben Cavender

The autumn Golden Week is over and business analyst Ben Cavender looks at the trends among high-spending Chinese travellers. Unique places, convenience and safety top the agenda’s of Chinese tourists, he tells in CNBC.

Outbound deals: small is beautiful – Ben Cavender

China’s financial authorities are cracking down on outbound deals, but not all deals are off-limits, says business analyst Ben Cavender. Especially smaller deals seem to avoid political scrutiny, he tells CNBC.

Analyzing China firms: a tough job – Ben Cavender

A favorite hobby among analysts and journalists is comparing Chinese companies with American or European competitors. Alibaba has little in common with Amazon. The differences are often larger than the similarities, says business analyst Ben Cavender. And getting into the China market is certainly not easy, he adds at the BBC.

Outbound China investment experts at the China Speakers Bureau (updated)

2017 will not beat 2016 in terms of volume of outbound investments, but China is still expanding fast – despite increased government limits on financing outbound deals.A few of our speakers at the China Speakers Bureau focus on that development.

What can cheap laborers do now? – Ben Cavender

China is no longer the cheap production house for the world it used to be. That offers the government major challenges, as it has to re-skill those production workers, says business analyst Ben Cavender. But into what, he wonders at CNBC.

China: bound to be the first cashless society – Ben Cavender

A decade ago, in China cash was king. But in less than another decade, the same country could be the first fully cashless society, says business analyst Ben Cavender to AFP.¬†Cavender estimates China’s mobile payment market is already 40-50 times larger than the United States