While many movie watchers even get fussy feelings when they hear the words “Star War”, China is lacking such a cult following, explains branding expert Ben Cavender to CNBC. Movies that would be a hit elsewhere in the world, are just not working in China, he says.
China’s financial authorities have scrutinized over 2017 many deals by Chinese companies, but the purchase by Fosun of the Asahi 19.9% stake in China’s key brewer Tsingtao might go down well with them because the capital goes into a domestic company, explains business analyst Ben Cavender to Reuters.
Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.
Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.
The autumn Golden Week is over and business analyst Ben Cavender looks at the trends among high-spending Chinese travellers. Unique places, convenience and safety top the agenda’s of Chinese tourists, he tells in CNBC.
A favorite hobby among analysts and journalists is comparing Chinese companies with American or European competitors. Alibaba has little in common with Amazon. The differences are often larger than the similarities, says business analyst Ben Cavender. And getting into the China market is certainly not easy, he adds at the BBC.
2017 will not beat 2016 in terms of volume of outbound investments, but China is still expanding fast – despite increased government limits on financing outbound deals.A few of our speakers at the China Speakers Bureau focus on that development.
A decade ago, in China cash was king. But in less than another decade, the same country could be the first fully cashless society, says business analyst Ben Cavender to AFP. Cavender estimates China’s mobile payment market is already 40-50 times larger than the United States