China’s consumers have always been very suspicious of any top-down broadcasting, says marketing guru Tom Doctoroff. Anything that looks like spoon-fed propaganda does not work. Advertising can work, but it is a trick country, and easy to get it wrong, he says.
Luxury outbound travel by Chinese tourists keeps on booming, with Europe and SE-Asia as their favorite destinations, says the latest report by the Hurun or China Rich List, tells its chief researcher Rupert Hoogewerf to the Shanghai Daily.
Soccer has been catching most headlines in trying to conquer China. But the long term strategy to root baseball into the country might offer more chances for success, writes Beida business professor Jeffrey Towson at his weblog. “Major League Baseball (MLB) Is Copying the NBA in China – And It Might Work.”
Renowned speaker Jason Ma will join two sessions of the 9th World Chinese Economic Summit on 13 and 14 November at the Shangri-La in Hong Kong. He will discuss entrepreneurship and the global Chinese diaspora. The meeting will focus on “Managing Global Uncertainty: Exploring New Opportunities”, and will host a range of famous participants, including politicians and business leaders.
The Times Literary Supplement reports on an evening with author Zhang Lijia of Lotus: A Novel on prostitution in China recently in London. One of the subjects: how did Chinese women fare under the market economy, introduce by Deng Xiaoping. About the government as a big boys’ club.
China is assuming global leadership on climate, now the US is backing out. But how is that related to the grassroot feelings of its citizens? ChinaDialogue asks author Ian Johnson of The Souls of China: The Return of Religion After Mao on the links between the environment and the emerging Daoism.
Japan’s discount-furniture king, Akio Nitori, dubbed the country’s IKEA, now wants to export its success into the region’s largest market: China. Business analyst Shaun Rein doubts whether their Japan success can be copied into China, he tells Bloomberg.
Manufacturing is changing fast in China, says business analyst Ben Cavender to the Fast Company. Factories phase out labor for automation, and stick to more ethical standards. Although some of the less ethical producers move to countries outside China.
China has been a financial paradise for many top European soccer players. But a new rule by the China Football Association, with a 100% tax on transfers by clubs who are losing money, might kill this track, says Beijing-based soccer expert Rowan Simons to Tribal Football.
Chinese belong to the smartest shoppers of this planet, says branding guru Tom Doctoroff. They do not mind to pay a premium, as long as there is a good value proposition. “They seek both reassurance and inspiration” from brands, he says. And if a brand like Apple does not offer a new phone this year, they will just wait, hurting Apple in its revenue.