The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.
Category Archives: youth
For long China was the world´s working place with thousands of workers toiling away in dirty workshops. But China´s youngsters do not want to work in factories anymore, says business analyst Shaun Rein, author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, to MIT Technology Review. In stead, robots take over.
Reforming Chinese soccer has been one of the pet projects of president Xi Jinping. But despite much political goodwill and millions moving ahead, results have been poor, says Beijing-based soccer expert Rowan Simons in a wide-ranging interview with the South China Morning Post, looking at his grass-root experiences in Beijing.
A fast changing China has produced highly different generations, although the concept of individualism is even for the generation from the 1990s mostly Western wishful thinking, argues China veteran Tom Doctorof, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer at the Asia Society. Why rebels are not appreciated in China.
American companies and stores like KFC and Apple faced angry crowds after an international court ruled against China on its South China Sea policies, even smashing their iPhone’s. A protest that went even too far to China´s government. It is mostly the younger who are more nationalistic and patriotic, says retail analyst James Roy to AP.
Author Alec Ash published after four years of study Wish Lanterns: Inside the Young Lives of China, documenting the life of the millenniums in China. Journalist Ian Johnson of the New York Times sat down with him to discuss how they are bringing change to China.
Sociologist James Farrer, and author of Shanghai Nightscapes: A Nocturnal Biography of a Global City has been clubbing for decades in Shanghai. But lately, the fun is gone, he tells an NPR reporter while cruising the city.
Going cheap is no longer the prevailing trend among China´s consumers, as especially the younger ones, who have traveled a lot, look for good quality, says retail analyst Ben Cavender in the International Business Times.
For veterans the 30% drop of Chinese stock markets last week was not really a surprise, but this time especially young inexperienced investors have been hit hard, tells business analyst Shaun Rein author of The End of Copycat China. Over the past month 7 million new accounts were created, mostly by investors under 30 years. That might his consumer confidence, says Rein.
For long football lover Rowans Simons, author of Bamboo Goalposts: One Man’s Quest to Teach the People’s Republic of China to Love Football dismissed the many plans to reform football in China. But even he got convinced by the latest roadmap to reform, he tells Channel News Asia.