Category Archives: travel
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Surveys by the Hurun China Rich List not only show that China´s affluent have spent more money in 2016, but increasingly do to while traveling, says Hurun chairman Rupert Hoogewerf in the Luxury Daily. The number of days per month they travel went up again.
Online markets are fast moving to mobile. The US$1.7bn purchase of Skyscanner by leading travel booking service Ctrip illustrates that move, says Jeffrey Towson, business professor at the Peking University in the Financial Times. “What they need next is a hotel network,” adds Towson.
China is looking at a slowdown of its double digit growth, but that is not going to hurt the outbound tourism, observes Wei Gu, founder of Weini Media in Shanghai, at the opening panel at ILTM talking about trends in Chinese wealth and travel.
China ages and its wealthy are looking for new ways to invest their money and secure their future, says a new report by Hurun and Taikang Life insurance. “The aging group expects to lead colorful and relaxed lives, and also to travel extensively after retirement,” Hurun chair Rupert Hoogewerf said to Global Times.
A Hurun rich list survey under China´s rich millenniums, The Chinese Luxury Traveler 2016, shows that Asia is loosing out as travel destination. Japan and South-Korea still do well since they are close, says Hurun chief researcher Rupert Hoogewerf at TTG-Asia, “But in terms of aspirations, this generation wants to go farther.”
Despite a relative slowdown in economic growth, international tourism has seen more Chinese than ever before. Preferences for other luxury expenditure is slowing down, says retail analyst James Roy to the VOA.
While competition can be fierce in China, another feature is even more remarkable. Competitors team up, like Ctrip and the Baidu-supported Qunar have swapped shares. Baidu communication director Kaiser Kuo explains in the New York Times why the companies together can serve better the travel market.
China´s Baidu is often dubbed China´s Google, but Kaiser Kuo, Baidu´s director of international communications, is happy to explain the SF Chronicle what American and European internet users are currently missing when they rely on Google, and what they might can get in the future.