Category Archives: travel

WeChat: indispensable for Chinese tourists – Matthew Brennan

Europe is preparing for the 2018 China-EU Tourism year and the European Parliament invited social media expert Matthew Brennan to Brussels to brief them on the position of WeChat. He explained the committee how to improve Europe’s performance, writes the China-EU newsletter.

How to gain loyalty from China’s consumers – Tom Doctoroff

China’s consumers are perceived to be some of the most promiscuous in the world when it comes to picking brands. But there are ways to avoid this conundrum, says branding expert Tom Doctoroff at his LinkedIn page, using the Prophet’s Brand Relevance Index (BRI).

Didi needs to go international – Shaun Rein

After beating Uber, Didi Chuxing is now preparing to go international. And they have to, says business analyst Shaun Rein to Digital Trends, because at home they face growing governmental limits in expanding their business.

Terror does have a short-term effect on Chinese tourists – Shaun Rein

The recent attacks in Manchester and especially London do not seem to have a huge impact on the stream of Chinese tourists, who still put Europe and especially the UK on the top of their destinations. But tourists from China are very security conscience, says business analyst Shaun Rein, who does expect a short-term decline, he tells the South China Morning Post.

Chinese tourists prefer Europe and SE-Asia – Rupert Hoogewerf

Luxury outbound travel by Chinese tourists keeps on booming, with Europe and SE-Asia as their favorite destinations, says the latest report by the Hurun or China Rich List, tells its chief researcher Rupert Hoogewerf to the Shanghai Daily.

Ctrip: Airbnb’s real threat – Jeffrey Towson

Airbnb has a chance in China, unlike many other US companies in the past, argued Beida business professor Jeffrey Towson earlier in the Guardian. On his weblog he gives the US company six additional advises, including marrying into Tencent and Alibaba. Also, Airbnb’s real threat it the travel company Ctrip.

What United can learn from McDonald’s – Jeffrey Towson

United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.

Why Airbnb has a chance in China – Jeffrey Towson

China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.

Jeffrey Towson: focus on China 2025

How does the world look like in 2025 when China and the Chinese continue to develop like they do now? After his well-received speech at LocWorld earlier this month, Beida business professor Jeffrey Towson started to focus his speeches on that subject:

Consumption experts at the China Speakers Bureau (updated)

The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.

But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.