Airbnb has a chance in China, unlike many other US companies in the past, argued Beida business professor Jeffrey Towson earlier in the Guardian. On his weblog he gives the US company six additional advises, including marrying into Tencent and Alibaba. Also, Airbnb’s real threat it the travel company Ctrip.
Category Archives: travel
United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.
China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Surveys by the Hurun China Rich List not only show that China´s affluent have spent more money in 2016, but increasingly do to while traveling, says Hurun chairman Rupert Hoogewerf in the Luxury Daily. The number of days per month they travel went up again.
Online markets are fast moving to mobile. The US$1.7bn purchase of Skyscanner by leading travel booking service Ctrip illustrates that move, says Jeffrey Towson, business professor at the Peking University in the Financial Times. “What they need next is a hotel network,” adds Towson.
China is looking at a slowdown of its double digit growth, but that is not going to hurt the outbound tourism, observes Wei Gu, founder of Weini Media in Shanghai, at the opening panel at ILTM talking about trends in Chinese wealth and travel.
China ages and its wealthy are looking for new ways to invest their money and secure their future, says a new report by Hurun and Taikang Life insurance. “The aging group expects to lead colorful and relaxed lives, and also to travel extensively after retirement,” Hurun chair Rupert Hoogewerf said to Global Times.
A Hurun rich list survey under China´s rich millenniums, The Chinese Luxury Traveler 2016, shows that Asia is loosing out as travel destination. Japan and South-Korea still do well since they are close, says Hurun chief researcher Rupert Hoogewerf at TTG-Asia, “But in terms of aspirations, this generation wants to go farther.”