Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola’s Cherry Coke’s can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.
Category Archives: retail
Chinese consumers are becoming a force to be reckoned with. Often erratic, but massive because of their size, says business professor Jeffrey Towson on this first #ChinaConsumer vlog. Three predictions on where to watch this force of the future on hyperadoption and mobile.
Alibaba teamed up with brick-and-mortar retailer Bailian, in the latest effort to combine the best of two worlds. But while the idea seems to make sense, the results up to now have been meager, tells retail analyst Ben Cavender to Reuters.
Internet giant Alibaba paid US$2.6 billion for the retailer Intimate group, another sign Alibaba wants to leverage its online presence to brick-and-mortar retail operations, says retail analyst Ben Cavender to Reuters. Earlier it bought also leading retailer Suning.
Victoria Secret took on China online, but has now decided to open its first offline retail flagship store in Shanghai. They move very cautiously, says retail expert Ben Cavender in AdAge, and they have a fair chance of getting it right in one of the most difficult retail markets in the world.
Fashion retailer M&S got it all wrong in China as they focused on non-exciting customers, says retail analyst Paul French to Bloomberg. M&S decided to close down some of its China operation to cut their losses, after a very ambitious start in 2008 in Shanghai.
Interacting on social media is not enough for retailers to get customers. Last year the ChinaAccelerator supported Shopal, a digital tool helping retails to trace and follow customers beyond social media contacts. Managing director William Bao Bean of the ChinaAccelerator explains why Shopal works. A shift from brands to retailers.
Yum´s KFC has lost substantial turnover, as anti-US protest turn against the fast food chain caused by the tension in the South China Sea, says business analyst Shaun Rein to Reuters. The stores have become a lightning rod for nationalistic feelings and lost sometimes up to 25%