Category Archives: middle class

How young consumers have become different – Jeffrey Towson

The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.

Illegal churches: large, and condoned by the government – Ian Johnson

Not registered gatherings of religious believers have been a major force in the growing search for religion in China, but – says author Ian Johnson of The Souls of China: The Return of Religion After Mao in the Atlantic – they have largely been condoned by the government, and Johnson does not believe that might change.

Why Airbnb has a chance in China – Jeffrey Towson

China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.

Three China consumer predictions for 2017 – Jeffrey Towson

Chinese consumers are becoming a force to be reckoned with. Often erratic, but massive because of their size, says business professor Jeffrey Towson on this first #ChinaConsumer vlog. Three predictions on where to watch this force of the future on hyperadoption and mobile.

Jeffrey Towson: focus on China 2025

How does the world look like in 2025 when China and the Chinese continue to develop like they do now? After his well-received speech at LocWorld earlier this month, Beida business professor Jeffrey Towson started to focus his speeches on that subject:

Consumption experts at the China Speakers Bureau (updated)

The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.

But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.

Asahi leaving Tsingtao as market disappoints – Shaun Rein

Asahi is selling its minority stake in Tsingtao beer as the beer market in China is not giving it the gain it expected since it entered in 2009, says business analyst Shaun Rein to Bloomberg. “Tsingtao is in trouble,” said Rein. “It’s not premium enough, and it’s not cheap enough.”

China: one of the most inequal societies – Zhang Lijia

Social mobility between the generations in China has stalled, argues author Zhang Lijia, even more than elsewhere. While she moved herself from factory worker to a social commentator, and recently wrote Lotus: A Novel on prostitution in China, most Chinese are currently stuck socially where they were born.

The term ´middle class` is only confusing – Arthur Kroeber

The term ´middle class´ shows up in almost every analysis on China. But economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, thinks the term creates more confusion than clarity, he explains to Knowledge CKGSB.

Origin food overrules brands for Chinese consumers – James Roy

The origin of food is key for Chinese consumers, since brands can be made everywhere, including China, says retail analyst James Roy in FreshPlaza. “Brands are almost no longer important to the Chinese consumer when it comes to food, as long as the product’s origin is foreign.”