The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.
Category Archives: middle class
Not registered gatherings of religious believers have been a major force in the growing search for religion in China, but – says author Ian Johnson of The Souls of China: The Return of Religion After Mao in the Atlantic – they have largely been condoned by the government, and Johnson does not believe that might change.
China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.
Chinese consumers are becoming a force to be reckoned with. Often erratic, but massive because of their size, says business professor Jeffrey Towson on this first #ChinaConsumer vlog. Three predictions on where to watch this force of the future on hyperadoption and mobile.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Asahi is selling its minority stake in Tsingtao beer as the beer market in China is not giving it the gain it expected since it entered in 2009, says business analyst Shaun Rein to Bloomberg. “Tsingtao is in trouble,” said Rein. “It’s not premium enough, and it’s not cheap enough.”
Social mobility between the generations in China has stalled, argues author Zhang Lijia, even more than elsewhere. While she moved herself from factory worker to a social commentator, and recently wrote Lotus: A Novel on prostitution in China, most Chinese are currently stuck socially where they were born.
The term ´middle class´ shows up in almost every analysis on China. But economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, thinks the term creates more confusion than clarity, he explains to Knowledge CKGSB.
The origin of food is key for Chinese consumers, since brands can be made everywhere, including China, says retail analyst James Roy in FreshPlaza. “Brands are almost no longer important to the Chinese consumer when it comes to food, as long as the product’s origin is foreign.”