Category Archives: middle class
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Asahi is selling its minority stake in Tsingtao beer as the beer market in China is not giving it the gain it expected since it entered in 2009, says business analyst Shaun Rein to Bloomberg. “Tsingtao is in trouble,” said Rein. “It’s not premium enough, and it’s not cheap enough.”
Social mobility between the generations in China has stalled, argues author Zhang Lijia, even more than elsewhere. While she moved herself from factory worker to a social commentator, and recently wrote Lotus: A Novel on prostitution in China, most Chinese are currently stuck socially where they were born.
The term ´middle class´ shows up in almost every analysis on China. But economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, thinks the term creates more confusion than clarity, he explains to Knowledge CKGSB.
The origin of food is key for Chinese consumers, since brands can be made everywhere, including China, says retail analyst James Roy in FreshPlaza. “Brands are almost no longer important to the Chinese consumer when it comes to food, as long as the product’s origin is foreign.”
Baidu, one of China´s giant internet companies, is making big inroads into the take-out delivery market for white collar workers, writes startup investor Andy Mok at LinkedIn. “Baidu Takeout Delivery has an estimated market share of almost 80% in Tier 1 cities.”
Apple´s latest iPhone has been a huge success in China, after the company had more problems entering the China market earlier. But the Apple Watch is going to be a success, expects business analyst Shaun Rein, according to Bloomberg.
The pro-democracy protests in Hong Kong might be fizzling out, but its richer residents have started to look for alternatives, writes WSJ wealth editor Wei Gu in the Wall Street Journal. High home prices, costs of living and pollution add to their worries.
Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.