China’s consumers have always been very suspicious of any top-down broadcasting, says marketing guru Tom Doctoroff. Anything that looks like spoon-fed propaganda does not work. Advertising can work, but it is a trick country, and easy to get it wrong, he says.
Category Archives: intelligence
Alibaba is pushing into the entertainment industry. The internet giant has one huge advantage, traditional filmmakers can only dream of, says business professor Jeffrey Towson in the Nikkei Asia Review. “Alibaba is attempting to create a new type of smart production that replaces “big bets” with “big data”.”
It sounds odd to hear from the managing director if the Chinaccelator in Shanghai, but William Bao Bean sees it as a success when startups decide to avoid the China market and explore other markets. “Interestingly enough, the greatest help that Chinaccelerator can give to start-ups considering China is convincing them otherwise,” he tells Inc-ASEAN.
When it comes to making money, Chinese e-commerce is more creative and successful, than any of their US counterparts, says VC William Bao Bean to the Washington Post. However, Chinese start-ups need to show they can generate enough revenue to make the model work in the middle term.
McDonald´s might be in China for decades, it still has problems to adjust to the fast changing realities on the ground, says business analyst Shaun Rein to QZ. They now decided to increase their franchises and leave the cooking to people who better know the Chinese taste, says Shaun Rein, and that seems a smart idea.
Getting your product into the market could be a costly adventure in the past. But Tencent´s WeChat is offering a cheap alternative for startup companies, says William Bao Bean managing director of Chinaccelerator in Technode at the Chinaccelerator Demo Day, presenting new startups.
A Florida court started last week a case against two Chinese who tried to purchase advanced American fighters and UAV´s, writes defense analyst Wendell Minnick in Defense News. An undercover operation thwarted the effort.
As China´s largest search engine, it was obvious that Baidu has access to an enormous amount of big data. Communication director Kaiser Kuo explains how Baidu has been building on that main asset for Knowledge CKGSB.