Category Archives: fashion

Comparing China´s generations – Tom Doctoroff

Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.

Fashion brands: After rising wages, robots move in – Ben Cavender

Fashion has been changing massively, as low-cost manufacturing moved from China to other countries, and the fashion brand focus on value, more than on cheap production, tells Shanghai-based retail expert Ben Cavender in Just-Style. And the transition process in fashion brands will continue to cause pain, as robots move in.

Victoria Secret can get it right in China – Ben Cavender

Victoria Secret took on China online, but has now decided to open its first offline retail flagship store in Shanghai. They move very cautiously, says retail expert Ben Cavender in AdAge, and they have a fair chance of getting it right in one of the most difficult retail markets in the world.

How M&S got it wrong in China – Paul French

Fashion retailer M&S got it all wrong in China as they focused on non-exciting customers, says retail analyst Paul French to Bloomberg. M&S decided to close down some of its China operation to cut their losses, after a very ambitious start in 2008 in Shanghai.

Fashion brands: caught between global and local aspirations – Shaun Rein

Western fashion brands have a hard time succeeding in China. Getting local was the old mantra, but as globetrotting Chinese find a difference between localized products and their global appeal, they also have a problem, says branding expert Shaun Rein to Reuters.

2016: when China´s consumers went crazy for sports – Jeffrey Towson

Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.

The consolidation of China´s fashion labels – Ben Cavender

The world looked with surprise when Nanjing dress-maker V-Grass Fashion bought South-Korean Teenie Weenie for double its own market value. But moving ahead in such a drastic way, seems to be the only way forward for China´s fragmented apparel market, tells retail analyst Ben Cavender to Bloomberg.

Chinese fashion brands go deep to purchase foreign names – Ben Cavender

Grass Fashion Co. in a 1 trillion won deal (US$900 million). That is more than V-Grass is worth, warns branding expert Ben Cavender in Bloomberg, and might be very hard to recover in sales.

How a global P&G skincare campaign misfired in China – Ben Cavender

Procter&Gamble launched a global campaign for SK-II skincare also in China, inadvertently getting mixed up in the “left-over women” issue. Unmarried Chinese women in their late-twenties are under heavy pressure to find a husband. Retail analyst Ben Cavender explains the background at CNN Money.

Expensive cars and their drivers: what are their characteristics? – Rupert Hoogewerf

Rich Chinese think their cars represent the way they stand in society. But Rupert Hoogewerf, founder of the Hurun Rich List, found out there might be a huge difference between the car owners and the rest of the Chinese, he tells the Shanghai Daily.