China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →

Apple’s recent success in China might have gained it a lot of admirers. But the company could have done much better and could have turned China into its largest market, retail analyst Shaun Rein tells in the Pandodaily. Read More →

More reviews and reactions on Shaun Rein’sbook “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World”, today with Fortune and the Wall Street Journal: What is China’s middle class buying?Read More →

“Mercifully, The End Of Cheap China is not another academic tome about the most miraculous economic transformation of our times,” writes Andy Mukherjee in a review in the Strait Times about Shaun Rein’s The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.Read More →