Fast food chain McDonald’s faces decline worldwide, but wants to counter that trend by doubling the number of stores in China. Its alliance with property giant Evergrande makes sense for this strategy, explains business advisor Shaun Rein to the South China Morning Post.
Category Archives: consumers
China is, as the second largest economy, becoming an attractive source of new business ideas, says Shanghai-based VC William Bao Bean. Although the China market itself is a hard one to crack, for startups and larger companies, he tells in WebinTravel.
The rest of the world looks with amazement at the crazy, booming sharing economy in China, and wonder whether the rest of the world might follow. One of the reasons, people here like to jump in when something is new, says Peking University professor Jeffrey Towson at CBS.
Foreign tech firms have a tough time entering the Chinese market, but Chinese tech companies going global have an equally hard time, despite increased financial firepower. Peking University business professor Jeffrey Towson discusses the international development of the tech market at CGTN. Even his mum in California knows now Alibaba’s Jack Ma, but it does not mean she uses his products, yet.
Spending on luxury in China went up over 80 percent over the past ten years, reveals the Luxury Consumer Price Index (LCPI). HuRun chief researcher Rupert Hoogewerf points in ECNS at three major winners: property, baijiu and Tesla.
A decade ago, in China cash was king. But in less than another decade, the same country could be the first fully cashless society, says business analyst Ben Cavender to AFP. Cavender estimates China’s mobile payment market is already 40-50 times larger than the United States
China has become the testing ground of many international network marketing companies, as many Chinese consumers prefer foreign brands. But apart from opportunities, Shanghai-based lawyer Mark Schaub also sees legal challenges of operating in this new promised land, he writes in Lexology.
From a cash country, where transactions were done by moving plastic bags with money between bank branches, China has turned into a leading force in fintech or financiel technology. Mobile payment are standard. Bitcoins and blockchain technology found in China early adopters. Social media have – more than anywhere in the world – adopted payment systems to facilitate online trade.
While much of the book publishers try to get their act together now readers go online, China boast even a top ten of literature writers, earning more than US$150 million each. Chief researcher Rupert Hoogewerf explains to Global Times why the Harry Potter franchise did so well, also in China.
China’s consumers are perceived to be some of the most promiscuous in the world when it comes to picking brands. But there are ways to avoid this conundrum, says branding expert Tom Doctoroff at his LinkedIn page, using the Prophet’s Brand Relevance Index (BRI).