As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →
Journalist and Pulitzer Prize winner Ian Johnson discusses the relations between China and the US, journalism, and much more in his speech and Q&A at the CSUSB Modern China Lecture Series.Read More →
Internet watcher Matthew Brennan, author of Attention Factory: The Story of TikTok and China’s ByteDance dives into the background of Bytedance, the mother company of Tiktok, and explains why the Chinese company will outflank Facebook in the near future.Read More →
China’s government tries to raise the number of newborns to offset an aging population, but the latest demographics show Chinese do not follow that lead as the country’s birthrate is dropping. People choose to make a different choice, explains social commentator Zhang Lijia in the Guardian. “And society has become more tolerant.”Read More →
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →
Marketing expert Ashley Dudarenok discusses the origins of the Chinese Spring festival and how it translates into modern times, on her vlog. On red envelopes, the dragon, and much more.Read More →
Spring festival is the time when China’s consumers spend more than any other period during the year. How will their spending behavior in 2021 look like, after the Covid-19 disruptions of 2020. Marketing expert Ashley Dudarenok looks ahead for Technode.Read More →
Overwork in China – called the 996 culture – is rampant, especially in the IT industry. The recent death of a Pinduoduo employee also shocked social commentator Zhang Lijia. For her, this cannot be solved by the industry or employees, but the government should step in, she writes in the South China Morning Post.Read More →
The fur trade focuses on China, as consumers in the rest of the world shun their products, convinced by the animal-rights movement. But China’s consumers are likely to follow, says Shanghai-based business analyst Shaun Rein, and they are likely to heed the anti-fur trend, he tells Vogue Business.Read More →
China watcher Shaun Rein sends his seasonal greetings from the Zhejiang Province tea fields and discusses how the world looks at China as the second-largest economy.Read More →
Panic struck some commentators in China when recent official figures showed the country counted 240 single households, the largest number for any country in the world. While China and the Chinese still might have to get used to this feature, those numbers are not surprising, says author Zhang Lijia in the South China Morning Post.Read More →
Journalist and academic Ian Johnson, author of The Souls of China: The Return of Religion After Mao discusses why religion has become such an important issue in China, both in domestic and international debates at the Bridge Projects.Read More →