Category Archives: branding

Ant Financial: a global payment monster – Ben Cavender

China’s internet companies have turned around payment systems dom estically. Now they are turning to global market, says retail analyst Ben Cavender to Cryptocoinnews. Alibaba’s Ant Financial now is setting up a war chest to conquer those global markets.

Next: home-grown designers – Jeffrey Towson

China has moved away from its copycat culture in much of manufacturing and R&D, but is still lacking experienced talent when it comes to developing design. That is just a matter of time, tells Peking University business professor Jeffrey Towson to Bloomberg. Branding and quality of design are getting higher on the agenda.

The disrupting power of China’s consumers – Jeffrey Towson

China’s consumers are becoming increasingly a force the rest of the world has to take into account, writes Beida business professor Jeffrey Towson at his weblog. Not only have Chinese more disposable income, they not only go for cheap offers, and regularly disrupt the world.

Coca-Cola is on the wrong track selling a tin of water for US$9 – Tom Doctoroff

Coca-Cola surprised many branding experts by launching a tin of sparkling water called ‘Valser’ to Chinese consumers for US$9. It is not impossible, says branding guru Tom Doctoroff to the South China Morning Post, but then they have to change their marketing dramatically. “Turn it into a social currency,” Doctoroff says.

Jacky Chan as China’s soft power force – Ben Cavender

Gaining soft power is not an exclusive issue for China’s government. Jacky Chan and Wanda might be equally important for how the world sees China, says branding expert Ben Cavender to the South China Morning Post.

What to do when you fail in China – Jeffrey Towson

Carlsberg and Ford are two Western companies who were on they way down in China, but managed to renew themselves. Beida Business professor Jeffrey Towson uses on his website their examples to explain what companies can do to change their China operation for the better to draw some important lessons. (With a sidestep to Nanjing Fiat)

Franchising is key for Yum! in China – Jeffrey Towson

Yum! China has been spun-off and needs a solid strategy to grow in China. Franchising is such a key strategy, writes Beida business professor Jeffrey Towson on his weblog. ” This is exactly what 3G Capital has done since acquiring Burger King.”

Hot pot: too early for a Western market – Shaun Rein

The successful hot-pot chain HaiDiLao is not only expanding fast in China, but has also set its eyes on foreign markets. That might be too early, judges business analyst Shaun Rein in Bloomberg. Moving into markets with different requirements might be too dangerous, especially outside Asia.

Haier’s boss surprises his acquired US employees – Bill Fischer

When Haier took over GE’s Appliances, US management feared the future. But the Chinese takeover is very different from the American style, they discovered. Western firms are victim of their traditional viewpoints, tells IMD-professor Bill Fischer, who studied Haier’s very different corporate style, to AP.

How young consumers have become different – Jeffrey Towson

The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.