Category Archives: branding

What United can learn from McDonald’s – Jeffrey Towson

United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.

Boycotting United might be tough – Shaun Rein

United Airlines caused an uproar among its customers in China by forcefully removing a Chinese-American doctor. But calls for a boycott be understandable, but hard to execute, says business analyst Shaun Rein to BuzzFeed.

Distribution: key for the entertainment industry – Jeffrey Towson

Tencent, Alibaba and Wanda are trying to gain dominance in the entertainment sector. Getting hold of the distribution is one of the key points the winner needs to get right, says Beida business professor Jeffrey Towson on his weblog.

Moutai beats Johnny Walker on value – Shaun Rein

Kweichow Moutai, China’s favorite booze, passed on Friday with US$71.5 billion Johnny Walker owner Diageo as the world’s most valuable drink despite its dependency on the China market. They have made all the right moves, tells business analyst Shaun Rein to CNN, despite president Xi Jinping’s anti-corruption drive.

Warren Buffett sells better than sport heroes – Shaun Rein

Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola’s Cherry Coke’s can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.

China consumer: pickier than ever – Ben Cavender

Pleasing the China consumer has always been a challenge, but – as Tsingtao and Wanda discovered – consumers have become harder to get. Retail expert Ben Cavender nevertheless sees a lot of room for growth, he tells Reuters.

Why Airbnb has a chance in China – Jeffrey Towson

China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.

China’s emerging LGBT consumers – Jeffrey Towson

Disney’s movie Beauty and the Beast has not been released in Malaysia for a overtly gay scene. In China it was not problem, triggering off much attention also from state-owned media. Other countries have already discovered the LGBT community as an attractive group of consumers, and Beida business professor Jeffrey Towson discusses at his weblog this emerging community in China.

How hype and greed destroy the bike-renting business – Jeffrey Towson

As long as funds are flooding the bike-renting business, the dance will go on. But, warns Beida business professor Jeffrey Towson at his website, when the music stops, the dancing will be over. Consumers might be the winners, as long as the music plays.

China’s internet wars have become global – William Bao Bean

Competition in China is bloody and fierce, but as the Chinese internet companies go global, also China’s internet wars go global, says William Bao Bean, partner at SOSV to FTChinese. Didi taking on Brazil’s 99, its home-grown taxi-hailing app, it a telling sign.