Category Archives: branding

China brands suffer from ‘made in China’ stigma – Shaun Rein

Shaun Rein by Fantake via Flickr Many upcoming global brands in China still suffer from their ‘made in China’ stigma, Shaun Rein tells CNBC. “The ‘Made in China’ stigma is…

Chinese men now "dressed to impress" – Shaun Rein

Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin…

Foreign brands struggle as Chinese retailers rise – Paul French

Image via Wikipedia Depending on how you look at the figures, retail grew up to 20 percent in China, retail analyst Paul French tells Forbes and compares the fate of…

Companies better in targeting Chinese consumers – Shaun Rein

Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in…

Chinese brands moving up the value chain – Shaun Rein

Shaun Rein   by Fantake via Flickr Chinese brands might have been competing on prices and distribution in 2005, in 2010 they are moving up in the value chain and…

Cavender, Ben

Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning. He graduated from Cornell University with a BA in Government and Asian Studies. He travels from Shanghai.

Rein, Shaun

Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.

Doctoroff, Tom

Tom Doctoroff is the leading authority on marketing in China. His successful book Billions: Selling to the New Chinese Consumer has founds its way to the shelves of almost every company working in China. Mr. Doctoroff switches in his speeches easily from a hand-on approach to a higher level, and prevents any confusion by telling again many real life stories from the dynamic marketing scene in China. He travels from Shanghai.

Carmosky, Janet

Janet Carmosky is one of the leading voices on China business in the US. With a heavy experience of a wide range of industries in China, its culture and way of dealing with the people. In a hands-on way she has a very convincing story for both beginners and veterans in dealing with China. She travels from New York.