Japan brands will dominate consumer loyalty in Asia, while China brands will offer them competition only in the long run, although they are learning fast, says JWT’s North Asia CEO Tom Doctoroff in CNBC.
Category Archives: branding
Losing the confidence of Chinese consumers is easier than gaining is, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?
Everybody is using Chinese products, but China’s brands are not doing well. Thriving brands need a good legal system, tells Paul French in NPR, and that legal protecting is lacking in China.
Prada is not doing as well as Gucci and Louis Vuitton in branding themselves, and Shaun Rein tells at CNBC why he would buy their suits, but not their shares. China might be skipping import taxes on luxury goods for stimulate sales, so having a decent retail operation in China is crucial.
Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.
What are the fundamental differences between Chinese and Western consumers, wonders Shanghai-based advertising expert Tom Doctoroff in a wide-ranging interview with ChinaSmack.