China is one of few countries recovering from the coronavirus crisis, after an initial dip. Most foreign brands are still lacking a strategy to deal with the upsurge in China’s retail, says marketing expert Ashley Dudarenok at InsideRetail.Asia.Read More →
Influencers are an emerging force in branding, but in most of the world they are lagging compared to China, explains marketing guru Ashley Dudarenok. Audiences, culture, and platforms are ideal for influencers, she tells at her vlog.Read More →
London-based branding expert Arnold Ma discusses what the Tiktok deal with Oracle and Walmart might mean for its users outside China, at the state broadcaster CGTN. Who is hosting the user data is the key question to ask, he says.Read More →
Zhong Shanshan, founder of the bottled water company Nongfu Spring, pushed Alibaba’s Jack Ma from his position as the richest in China. Rupert Hoogewerf, chief researcher of the Hurun China Rich List, explains how Zhong made it to the top, at CNN Business. Hoogewerf expects a new boom in billionaires from China, he says.Read More →
Digital insurance has become one of the post-corona winners in China, says Rupert Hoogewerf, chief researcher of the Hurun China Rich List as his firm published the first list of top-10 digital insurers, according to Asia One. Health insurance was one of the key winners, he says.Read More →
Did get Oracle the Tiktok deal because it cozied up to the US president more than any of the other US companies, wonders international trade expert Harry Broadman at CNBC. Many questions remain after Microsoft was replaced by Oracle.Read More →
Plant-based meat producers, including US-based Beyond Meat, are entering the competitive China market. Their success depends on whether their products can convince the China consumers, says Shanghai-based business analyst Ben Cavender at Reuters.Read More →
Marketing guru Ashley Dudarenok interviews Aliexpress’s Martin Wang on how his Alibaba’ company is developing globally. Aliexpress started to sell products from firms in China to a global market, but now expands and offers its network to local producers everywhere by developing their digital platforms.Read More →
Donald Trump’s plan to ban Tiktok from the US is straight-up Sinophobia, says former Baidu communications director Kaiser Kuo to Slate. Most successful apps in China will not make a decent following among consumers in the rest of the world, he argues, just because they are too much adjusted to China’s internet rules and customs, he adds.Read More →
Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
Marketing guru Ashley Dudarenok explains on the BBC how live streaming became a leading marketing tool in China. “It is both entertaining and educational,” she tells.Read More →
Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.Read More →