Category Archives: branding

Tencent hits high on gaming – Matthew Brennan

Internet giant Tencent might be most known for its loss-making WeChat, but that chat tool is effectively used to generate revenue through gaming, says e-commerce expert Matthew Brennan on QZ. The company reported a stellar performance of the second quarter.

Food scares: a great business opportunity – Shaun Rein

China’s consumers do not trust the food produced in their own country, after many food scandals. That could also be a great business opportunity, says business analyst Shaun Rein in Barfblog, who looked at Weinberg’s Inscatech — a global network of food spies.

Baidu has been attacked unfairly – Kaiser Kuo

Internet giant Baidu has been under attack by Chinese internet users for medical ads. Former Baidu communication director Kaiser Kuo, defends his former company and says criticism has been unfair. Main Baidu problem: failing sales, he tells TechNode.

Why McDonald’s teams up with Evergrande – Shaun Rein

Fast food chain McDonald’s faces decline worldwide, but wants to counter that trend by doubling the number of stores in China. Its alliance with property giant Evergrande makes sense for this strategy, explains business advisor Shaun Rein to the South China Morning Post.

China is a source of business models, not an easy market – William Bao Bean

China is, as the second largest economy, becoming an attractive source of new business ideas, says Shanghai-based VC William Bao Bean. Although the China market itself is a hard one to crack, for startups and larger companies, he tells in WebinTravel.

Crossing boundaries: tough for all tech companies – Jeffrey Towson

Foreign tech firms have a tough time entering the Chinese market, but Chinese tech companies going global have an equally hard time, despite increased financial firepower. Peking University business professor Jeffrey Towson discusses the international development of the tech market at CGTN. Even his mum in California knows now Alibaba’s Jack Ma, but it does not mean she uses his products, yet.

Online literature writers make fortunes – Rupert Hoogewerf

While much of the book publishers try to get their act together now readers go online, China boast even a top ten of literature writers, earning more than US$150 million each. Chief researcher Rupert Hoogewerf explains to Global Times why the Harry Potter franchise did so well, also in China.

Booming creativity in China – Jeffrey Towson

More than a million Chinese graduated over the past years in art and design. Beida business professor Jeffrey Towson visited earlier Oriental DreamWorks and explains at his weblog why creativity is a booming business in China. The best of two world’s approach.

How to gain loyalty from China’s consumers – Tom Doctoroff

China’s consumers are perceived to be some of the most promiscuous in the world when it comes to picking brands. But there are ways to avoid this conundrum, says branding expert Tom Doctoroff at his LinkedIn page, using the Prophet’s Brand Relevance Index (BRI).

E-commerce experts at the China Speakers Bureau (updated)

If at any place the switch from brick-and-mortar is going fast, it is China. Permanent online consumers comment, exchange information, and buy 24/7. When you sit down in a restaurant, you first ask the code for the free wifi, before the menu. When you travel abroad, you constantly discuss with friends and family back how, what to buy, or what not to buy.