Category Archives: branding

How China became a politicized society – Shaun Rein

Known as the ultimate consumer guru, business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, now turned to politics in China, he explains at the Hong Kong Foreign Correspondents Club. In the past you could make a lot of money, no questions asked, he tells. Now you can still make money, but not that much and you need much more political sensitivity, he says. The pros and cons of Xi Jinping’s anti-corruption drive.

How Starbucks conquered a tea-drinking nation – Tom Doctoroff

Starbucks opened its largest outlet last week in Shanghai, and is moving from US to China as its largest operation. Marketing guru Tom Doctoroff looks at the strategy of the US coffee retailer who entered a tea-drinking nation, and gained tracking few foreign companies got, he explains in IdealsShanghai. “A Houdini act of Marketing”.

Bike-sharing: only at the start of their development – Jeffrey Towson

Bike-sharing companies in China had a rough year, combining huge investments and limited returns. Smaller ones went bankrupt and market leaders Mobike and Ofo are rumored to discuss a merger. Peking University investment professor Jeffrey Towson still see enough room for success, he tells the South China Morning Post.

Why Tim Cook kowtowed to China – Shaun Rein

Apple removed many VPN’s from its Chinese app store, and CEO Tim Cook joined China’s internet propaganda show last week. Author Shaun Rein of The War for China’s Wallet: Profiting from the New World Order explains in ChinaFile why Tim Cook got an audience in Wuzhen, and Google’s Sundar Pichai not.

Will bike-share firms merge? Not yet – Jeffrey Towson

Will Mobike and Ofo, China’s largest bike-sharing companies merge, like car-sharing firm did in the past? Not yet, says Peking University professor Jeffrey Towson. International expansions goes well, capital is freely available, and a crippling price war has not yet emerged, he argues.

“The War for China’s Wallets” now available – Shaun Rein

Shaun Rein’s long-awaited new book The War for China’s Wallet: Profiting from the New World Order is now available at Amazon and possible a bookstore near you. “This book covers more geopolitics than my previous two books and looks at how China is cementing its power through economic carrots/ initiatives like One Belt One Road and by punishing countries like Norway and companies like Lotte that do not follow its wants politically. The book looks at how China is dealing with Southeast Asia, the Korean Peninsula, the Middle East, and how the US needs to respond,” he writes at the publisher’s website. 

How to deal with Chinese investors?

How to deal with Chinese investors? That question is asked more frequently by government agencies, startups, larger and smaller companies outside China, and even soccer clubs. Capital is flowing over from China to the rest of the world, partly through the massive One Belt, One Road (OBOR) investment program. But many Chinese companies, private and state-owned, also have their own investment agenda.

At the China Speakers Bureau, we offer a range of speakers who can help you to deal with that question. There might not be one answer, but as China’s economic standing in the world changes, looking for possible answers becomes more crucial for the world outside China.

How China becomes a global leader in AI and driverless cars – Mark Greeven

China’s high-tech companies like Alibaba, Tencent, Xiaomi and Baidu are pushing the country to become a global leader by developing new business models, says Zhejiang University professor Mark Greeven, author of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco to the South China Morning Post.

Mark Greeven joins China Speakers Bureau

Associate professor Mark Greeven of the Zhejiang University in Hangzhou has agreed to join the China Speakers Bureau. Dr. Greeven is a leading authority on competition in China. He is co-author of the book Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco, comparing five leading corporate organizations in China.

Dilemma’s for brands when coming to China – Ben Cavender

Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.