Alibaba teamed up with brick-and-mortar retailer Bailian, in the latest effort to combine the best of two worlds. But while the idea seems to make sense, the results up to now have been meager, tells retail analyst Ben Cavender to Reuters.
Category Archives: branding
Western values do not match with Confucian values, but what does Confucian countries like China, Vietnam and Korea tick. Marketing expert Tom Doctoroff lived for two decades in China, and defines on his LinkedIn page what makes the consumers in those countries different.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Asahi is selling its minority stake in Tsingtao beer as the beer market in China is not giving it the gain it expected since it entered in 2009, says business analyst Shaun Rein to Bloomberg. “Tsingtao is in trouble,” said Rein. “It’s not premium enough, and it’s not cheap enough.”
Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.
After the wars, and eventual merger, of the car-sharing companies, attention has turned to the bike-sharing firms. But bike-sharing is fundamentally different, warns Peking University business professor Jeffrey Towson in E27, and history will not repeat itself. Bike-sharing is not part of the sharing economy, he explains.
Austerity marked the luxury goods industry, triggered off by the anti-corruption drive by president Xi Jinping. But the growth figures are back on track, says Rupert Hoogewerf, based on research by his Hurun China Rich report, released on Thursday, he tells the China Daily. Purchases are back on the 2013 level.
Marketing guru Tom Doctoroff has joined the Asia Society as senior adviser to the president, he announced this week on his Facebook page. Tom will also remain active in his capacity as marketeer for a wide range of clients.
When Alibaba´s Jack Ma met US president-elect Donald Trump and announced he would create one million jobs in the US, it was already taken with a pinch of salt. Mainly good PR, says Peking University professor Jeffrey Towson to AFP, by a Chinese company focusing on the US as its next market.