Chinese brands might be improving, but they can still not offer a price premium, says marketing guru Tom Doctoroff and author of What Chinese Want: Culture, Communism, and China’s Modern Consumer at Campaign Asia. They are lacking long-term concepts and are mostly sales-driven, he adds.
Category Archives: books
Often reviewers tend to look at the emergence of world religions like Christianity, Islam and Buddhism, when they summarize Ian Johnson’s book The Souls of China: The Return of Religion After Mao. But the most moving chapter is that on the 80 pilgrim associations from Beijing, writes professor Richard Madsen in the Washington Post.
Explaining China’s position on a global stage, that is the underlying purpose of Howard French’s book Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power. As an emerging world power, we need to understand China, in a similar way we now understand the US, Britain, Russia and other current and past global powers, he explains to the South China Morning Post. “Tianxia” is the key concept to understand.
China’s consumers are becoming increasingly a force the rest of the world has to take into account, writes Beida business professor Jeffrey Towson at his weblog. Not only have Chinese more disposable income, they not only go for cheap offers, and regularly disrupt the world.
Coca-Cola surprised many branding experts by launching a tin of sparkling water called ‘Valser’ to Chinese consumers for US$9. It is not impossible, says branding guru Tom Doctoroff to the South China Morning Post, but then they have to change their marketing dramatically. “Turn it into a social currency,” Doctoroff says.
Journalist Ian Johnson documented in this book The Souls of China: The Return of Religion After Mao how an estimated 350 million Chinese citizens found solace in religion, despite a ambiguous governments. In TimesOut Shanghai he tells how he feels that movement will develop in the future.
Sarah Mellors reviews for the LA Review of Books Zhang Lijia’s Lotus: A Novel. The novel is a telling story of how China’s society works, she says, and both main characters Lotus and Bing illustrate many issues: rural-urban divide, economic development without political liberalization, the post-Mao moral vacuum and money worshiping, and the tension between so-called traditional Chinese values and modern concerns.
An estimated 350 million Chinese are hooked to different religions, looking for a way to deal with the lack of morality of their current society. The Spectator reviews positively Ian Johnson’s book The Souls of China: The Return of Religion After Mao, and describes a major change in China’s cultural fabric.