Category Archives: advertising

What makes Confucian countries tick? – Tom Doctoroff

Western values do not match with Confucian values, but what does Confucian countries like China, Vietnam and Korea tick. Marketing expert Tom Doctoroff lived for two decades in China, and defines on his LinkedIn page what makes the consumers in those countries different.

Comparing China´s generations – Tom Doctoroff

Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.

Marketing needs more platforms than only WeChat – William Bao Bean

WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.

Social commerce works better than ads – William Bao Bean

Chinese internet companies took the lead in selling through social commerce, rather than poorly working ads. China entrepreneur William Bao Bean explains how China is taking the lead from Western companies, at GetGlobal 2016 in Los Angeles. “Traditional ads are under pressure.”

Trust sells better than ads – William Bao Bean

Ads suck, says China veteran William Bao Bean. In Asia companies first build up trust, and then might sell now and then. “We are in the post-advertising market,” he tells at the Next16 in Hamburg.

Advertising is dead, Google, Facebook and Whatsapp in trouble – William Bao Bean

The walled gardens of Whatsapp, Facebook and Google have lost great opportunities, and now they have to face Chinese competition as Tencent and others prepare expand into the next four billion users, outside China, told Shanghai-based innovation expert William Bao Bean last week at the Next16 conference in Hamburg.

Brand loyalty emerges in China, very slowly – Shaun Rein

Chinese consumers belonged to the least loyal to brands. And although brand loyalty is on the rise, China only shows a slow improvement. Business analyst Shaun Rein explains why to CKGSB Knowledge. “Loyalty is happening because consumers are getting sophisticated.”

Consumers still spend on experiences and kids – Shaun Rein

Shanghai Disney opened this week after five years of preparing while China´s growth had been relatively slowing down. But business analyst Shaun Rein does not see this mega operation will be hurt by dropping consumer spending. Chinese still spend on experiences and their kids, he tells AP.

How a global P&G skincare campaign misfired in China – Ben Cavender

Procter&Gamble launched a global campaign for SK-II skincare also in China, inadvertently getting mixed up in the “left-over women” issue. Unmarried Chinese women in their late-twenties are under heavy pressure to find a husband. Retail analyst Ben Cavender explains the background at CNN Money.

Branding experts at the China Speakers Bureau (updated)

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.