Category Archives: advertising

Branding experts at the China Speakers Bureau (updated)

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.

Business in China: hard but doable – Tom Doctoroff

Marketing guru Tom Doctoroff left China after two decades. For Mumbrella Asia he explains how doing business with China and the Chinese is different. “China marches to the beat of a very different drum,” he says.

Moutai beats Johnny Walker on value – Shaun Rein

Kweichow Moutai, China’s favorite booze, passed on Friday with US$71.5 billion Johnny Walker owner Diageo as the world’s most valuable drink despite its dependency on the China market. They have made all the right moves, tells business analyst Shaun Rein to CNN, despite president Xi Jinping’s anti-corruption drive.

Warren Buffett sells better than sport heroes – Shaun Rein

Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola’s Cherry Coke’s can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.

Tom Doctoroff joins Prophet

Tom Doctoroff has been appointed as senior partner at Prophet, a global brand and marketing consultancy, the company announced.

Previously he was for more than two decades working for JWT in China, lastly as its APAC CEO.

What makes Confucian countries tick? – Tom Doctoroff

Western values do not match with Confucian values, but what does Confucian countries like China, Vietnam and Korea tick. Marketing expert Tom Doctoroff lived for two decades in China, and defines on his LinkedIn page what makes the consumers in those countries different.

Comparing China´s generations – Tom Doctoroff

Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.

Marketing needs more platforms than only WeChat – William Bao Bean

WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.

Social commerce works better than ads – William Bao Bean

Chinese internet companies took the lead in selling through social commerce, rather than poorly working ads. China entrepreneur William Bao Bean explains how China is taking the lead from Western companies, at GetGlobal 2016 in Los Angeles. “Traditional ads are under pressure.”

Trust sells better than ads – William Bao Bean

Ads suck, says China veteran William Bao Bean. In Asia companies first build up trust, and then might sell now and then. “We are in the post-advertising market,” he tells at the Next16 in Hamburg.