Marketing guru Tom Doctoroff explores his insights in the different generations he saw in China, born in both the 1980s and 1990s, in a lecture for the Asia Society, just before leaving China after 18 years. “They want a free mind, but within a framework,” he tells his audience.
Category Archives: Shanghai
Marketing guru Tom Doctoroff has joined the Asia Society as senior adviser to the president, he announced this week on his Facebook page. Tom will also remain active in his capacity as marketeer for a wide range of clients.
China is becoming fast one of the most innovative markets, explains Shanghai-based managing director William Bao Bean of the Chinaccelerator. Fintech and mobile will leave their marks on 2017, he explains to a non-Chinese audience. While startups have a hard time to find funding, 9% of the startups in Shenzhen get one million US dollar in funding. In stead of joining foreign multinationals, young Chinese prefer now an entrepreneurial career.
Often innovator William Bao Bean prefers to give the stage to his China-related innovative startups, but ahead of the MOX – the Mobile Only Accelaretor in both Taipei and Singapore in March, E27 profiles the force behind China´s drive for innovation.
WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.
Victoria Secret took on China online, but has now decided to open its first offline retail flagship store in Shanghai. They move very cautiously, says retail expert Ben Cavender in AdAge, and they have a fair chance of getting it right in one of the most difficult retail markets in the world.
China´s consumers have been eager purchasers of foreign products, but getting them at the right price proved to be troublesome. New startups are going to make that choice easier, predicts William Bao Bean, general partner at SOSV and managing director of Chinaccelerator, in TechNode, after closing days of presentations by startups.
Floodings and storm are pretty common in China, but since 2015 the concept of so-called sponge cities are developed to mitigate the potential damage. Real estate expert Sam Crispin, director Urbanization of PwC China explores in his article at LinkedIn the opportunities for foreign partnership in developing this concept.
China is proud about its millennia old culture, but just like the rest of society, its culture is also changing very fast. Old concepts like guanxi, losing face and the suppressed position of women are not what they were even a few decades ago. Many so-called China experts still cling to those old idea, but fortunately, we can offer a range of speakers at the China Speakers Bureau who have a clear view on how China´s culture is changing.
The ChinaAccelerator, a tech-focused US$200m fund, picked Shanghai over Beijing, although typically most IT firms started off in Beijing. Shanghai is more international, says managing director William Bao Bean in the Economist.