Starbucks opened its largest outlet last week in Shanghai, and is moving from US to China as its largest operation. Marketing guru Tom Doctoroff looks at the strategy of the US coffee retailer who entered a tea-drinking nation, and gained tracking few foreign companies got, he explains in IdealsShanghai. “A Houdini act of Marketing”.
Category Archives: Shanghai
International schools are big business in China, not only for expat families living in China, but increasingly also for ambitious Chinese. Rupert Hoogewerf, chief researcher of the Hurun China Rich List ranked those schools for the first time at Hurun Education. YK PAO school, International School of Beijing, Dulwich College Beijing and Keystone Academy lead the top international schools in China, the report says
Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.
Multinationals are increasingly losing markets to local competitors, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg, and founder of the China Market Research Group. “Multinationals underestimated local competition,” said Shaun Rein.
Who will survive in the travel industry: the global giants or the local ventures, was a question for William Bao Bean, managing director of the Shanghai-based Chinaccelerator, at the WIT 2017 Conference in Singapore. William, who guided hundreds of startups, believes the big internet firms will crush the small ones, writes WebinTravel.
Many cities, including those in China, are teeming with startups. Many will fail, some will succeed. Timing and resilience are two factors that are crucial for the success of startups and their founders, says William Bao Bean, managing director of the Chinaccelerator at the WIT Bootcamp 2017, according to Web In Travel.
Alipay, WeChat and Android are top brands, the Chinese consumer could not live without, says a recent report. Looking at brands works in China pretty different from the rest of the world, says branding expert Tom Doctoroff in the South China Morning Post. “There is no way in America that you are going to have PayPal [the western equivalent of Alipay] to rank No. 1,” Doctoroff says.
Crossing borders is challenging for startups. Willliam Bao Bean, managing director of the Chinaccelerator, guides us through their crowded Shanghai offices, and explains this unique collaboration between starting entrepreneurs, governments, companies, while finding a way through massive numbers of interns.
A major shift is taking place in financial IT investments, tells William Bao Bean, managing director of the Chinaccelerator at CNBC. In the past 15 years VC’s helped to solve basic problems, he says. That’s done and we move now to AI.
Managing director William Bao Bean of the leading Chinaccelerator, on tour in Australia, warns Aussie startups to stay away from China and much of Asia, he tells the Australian Financial Review. They should look for their opportunities much closer to home, he added.