Self-sufficiency in food has long been the mantra of China. But that is changing, as the country even imports rice from the US. Aging farmers, pollution and other challenges makes this change necessary, tells assistant professor Sara Shu, as the domestic production cannot be guaranteed.
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The rest of the world looks with amazement at the crazy, booming sharing economy in China, and wonder whether the rest of the world might follow. One of the reasons, people here like to jump in when something is new, says Peking University professor Jeffrey Towson at CBS.
Europe and America are getting the message: they are behind China in e-commerce. China veteran William Bao Bean tells an European audience at Medialaan in Brussels it is not about technology, but about the speed of adoption of the users.
A relative slow growth, a rapidly aging population in an unprecedented demographic transition, and no serious social safety net. Author Howard French of Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power calls at the Asia Society the next 10, 15 years the most dangerous for China.
China’s consumers have always been very suspicious of any top-down broadcasting, says marketing guru Tom Doctoroff. Anything that looks like spoon-fed propaganda does not work. Advertising can work, but it is a trick country, and easy to get it wrong, he says.
Chinese belong to the smartest shoppers of this planet, says branding guru Tom Doctoroff. They do not mind to pay a premium, as long as there is a good value proposition. “They seek both reassurance and inspiration” from brands, he says. And if a brand like Apple does not offer a new phone this year, they will just wait, hurting Apple in its revenue.
Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao explains at the acceptance of the Shorenstein for journalism award how after 100 years of self doubt and insecurity, religion revived. Folk religion, more than internationally established ones, has become a vibrant new source of inspiration.
Chinese brands might be improving, but they can still not offer a price premium, says marketing guru Tom Doctoroff and author of What Chinese Want: Culture, Communism, and China’s Modern Consumer at Campaign Asia. They are lacking long-term concepts and are mostly sales-driven, he adds.
Howard French, author of Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power explains at the Pulitzer Center how China is searching for power at an international stage, and how the global power might change its relationship with Hong Kong and Taiwan.