China’s consumers are perceived to be some of the most promiscuous in the world when it comes to picking brands. But there are ways to avoid this conundrum, says branding expert Tom Doctoroff at his LinkedIn page, using the Prophet’s Brand Relevance Index (BRI).
Category Archives: Starbucks
Competition in China is rough and bloody for almost every company that even has the smell of possible success. But Beida business professor Jeffrey Towson did not yet find a reason why this rule does not apply to Starbucks. No competitor gets near the giant and – he wonders at his weblog – there is no real reason for that.
When you deal with consumers in China, WeChat and its payment systems, cannot be ignored. Starbucks did so for years, and lost much business, says business analyst Shaun Rein to Bloomberg. The American company now joined WeChat, although concerns about data safety remain.
Getting traction among China´s picky consumers is one thing, keeping it up is another. Larger foreign firms like Yum and Starbucks have been slow in picking up consumer trends in China, says business analyst Shaun Rein to Bloomberg, for example in their adoption of fintech developments.
Starbucks raised its prices, causing a stir among the many users of the popular coffee chain. They will whine a bit, but get over it very soon, says retail analyst Ben Cavender in the China Daily, and he does not expect a sustained backlash.
While consumer based industries in China are still winning, the does not count for all. Some of the winners of the past lose out, while others keep their strength, observes advertising guru Tom Doctoroff in Dow Jones. “It’s about accessible aspiration.”
Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.
When US fast food chains entered the China market, they mostly kept rigorously to their American diet. But now they are struggling to gain share of the US$100 billion market by experimenting frantically with tastes and flavors, tells retail analyst Ben Cavender in CNNMoney.
China’s central TV CCTV tried to strike a popular chord by going after the high prices of the lattes at Starbucks. But the action kicked back, as the audience made jokes about CCTV. Business analyst Shaun Rein explains in NBC why CCTV went after the wrong company.