Category Archives: Starbucks

How to make money in China – Shaun Rein

Business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order explained at the Hong Kong Foreign Correspondents Club how foreign companies become winners and losers in China. The “methodical, systematic plan” to garner support for the One Belt, One Road initiative was the result of a “divide and conquer” strategy on the part of the Chinese government, he said.

How Starbucks conquered a tea-drinking nation – Tom Doctoroff

Starbucks opened its largest outlet last week in Shanghai, and is moving from US to China as its largest operation. Marketing guru Tom Doctoroff looks at the strategy of the US coffee retailer who entered a tea-drinking nation, and gained tracking few foreign companies got, he explains in IdealsShanghai. “A Houdini act of Marketing”.

The War for China’s Wallets – Shaun Rein

The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.

How to gain loyalty from China’s consumers – Tom Doctoroff

China’s consumers are perceived to be some of the most promiscuous in the world when it comes to picking brands. But there are ways to avoid this conundrum, says branding expert Tom Doctoroff at his LinkedIn page, using the Prophet’s Brand Relevance Index (BRI).

Why has Starbucks no real competitor in China? – Jeffrey Towson

Competition in China is rough and bloody for almost every company that even has the smell of possible success. But Beida business professor Jeffrey Towson did not yet find a reason why this rule does not apply to Starbucks. No competitor gets near the giant and – he wonders at his weblog – there is no real reason for that.

Starbucks, at last, joins WeChat payments – Shaun Rein

When you deal with consumers in China, WeChat and its payment systems, cannot be ignored. Starbucks did so for years, and lost much business, says business analyst Shaun Rein to Bloomberg. The American company now joined WeChat, although concerns about data safety remain.

Why Yum, Starbucks are lagging in China – Shaun Rein

Getting traction among China´s picky consumers is one thing, keeping it up is another. Larger foreign firms like Yum and Starbucks have been slow in picking up consumer trends in China, says business analyst Shaun Rein to Bloomberg, for example in their adoption of fintech developments.

Consumers will get over Starbucks price rise – Ben Cavender

Starbucks raised its prices, causing a stir among the many users of the popular coffee chain. They will whine a bit, but get over it very soon, says retail analyst Ben Cavender in the China Daily, and he does not expect a sustained backlash.

Winners and losers at China´s consumer markets – Tom Doctoroff

While consumer based industries in China are still winning, the does not count for all. Some of the winners of the past lose out, while others keep their strength, observes advertising guru Tom Doctoroff in Dow Jones. “It’s about accessible aspiration.”

Invest now in commodities – Shaun Rein

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.