Category Archives: Nike

2016: when China´s consumers went crazy for sports – Jeffrey Towson

Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.

How Adidas beats Nike in China – James Roy

After the Beijing Olympic Games in 2008 Adidas lost traction in China. But it has come back, and is even beating Nike in the second-largest sports wear market. Retail analyst James Roy tells Quartz how Adidas did that.

Online platform helps foreign firms, but obstacles remain – Ben Cavender

Tmall Global of Alibaba offers international sellers since 2014 a platform to sell their products directly to Chinese consumers, and offers advantages like lower import rates. But, warns retail analyst Ben Cavender in Fortune that does not mean selling in China has fundamentally become easy.

Under Armour will not win in China – Shaun Rein

High profile sportswear Under Armour’s is trying to its new Curry Two shoes also in China, but business analyst Shaun Rein believes the company faces severe barriers on the way to the Chinese market, he tells Afro.com.

Invest now in commodities – Shaun Rein

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.

Why Adidas is overtaking Nike – Ben Cavender

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.

Sports wear: more fashion than sport in China – Shaun Rein

Adidas sales show in China a jump of 15% in a rather contrary sport wear market. In the WSJ business analyst Shaun Rein explains how the market works differently from elsewhere in the world. “In China its more about fashion than sports.”

Li Ning falling from favor – Shaun Rein

Chinese sports wear brand Li Ning not only saw its shares tumble, but has lost its position as erstwhile favorite. Business analyst Shaun Rein is not very hopeful for its recovery in the short term, and expects an upsurge not before 2015 for the sport apparel sector as a whole, he tells Reuters.

Why China is not cheap anymore – Shaun Rein

Half a decade ago, cost for manufacturing in China started to go up, and keep on rising. Author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” explains in the China Post how China’s neighbor can profit.

Rising costs in China here to stay – Shaun Rein

Silicon Valley companies face fast rising costs when they make their products in China. Low-end production might move to other Asian countries, but for high-end products, companies should face the new China reality, says Shaun Rein, author of The End of Cheap China, in Mercury News.