Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.
Category Archives: Nike
Tmall Global of Alibaba offers international sellers since 2014 a platform to sell their products directly to Chinese consumers, and offers advantages like lower import rates. But, warns retail analyst Ben Cavender in Fortune that does not mean selling in China has fundamentally become easy.
Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.
Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.
Adidas sales show in China a jump of 15% in a rather contrary sport wear market. In the WSJ business analyst Shaun Rein explains how the market works differently from elsewhere in the world. “In China its more about fashion than sports.”
Chinese sports wear brand Li Ning not only saw its shares tumble, but has lost its position as erstwhile favorite. Business analyst Shaun Rein is not very hopeful for its recovery in the short term, and expects an upsurge not before 2015 for the sport apparel sector as a whole, he tells Reuters.
Half a decade ago, cost for manufacturing in China started to go up, and keep on rising. Author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” explains in the China Post how China’s neighbor can profit.
Silicon Valley companies face fast rising costs when they make their products in China. Low-end production might move to other Asian countries, but for high-end products, companies should face the new China reality, says Shaun Rein, author of The End of Cheap China, in Mercury News.