Category Archives: Mattel

Mattel, do or die in China – Shaun Rein

Mattel has seen its earlier operations in China falter, but now closed a new deal with Alibaba to sell interactive learning toys on the fragmented Chinese toy market. For Mattel it is now do or die, says business analyst Shaun Rein to Reuters.

What did Barbie wrong in China? – Helen Wang

When Barbie went down in 2011 in Shanghai yet another icon of US consumerism failed in China. Author Helen Wang looks back in Forbes and describes what Mattel did wrong.

Inflation undermines consumer confidence – Shaun Rein

Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.

Furniture scandal hits consumers’ nerve – Shaun Rein

Losing the confidence of Chinese consumers is easier than gaining is, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?

Why Gap is failing in China – Shaun Rein

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.

The tin line between failure and success

Image by Fantake via Flickr The March Newsletter of the China Speakers Bureau is now online, with the latest news about our speakers and an overview of the corporate failings…

Apple: A loser turns into a winner – Shaun Rein

Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes…

Mattel got carried away with Barbie story – Paul French

Image by Zingaro. I am a gipsy too. via Flickr The sudden closure of Mattel‘s Barbie store in Shanghai seems to have nobody apart from Mattel, says retail analyst Paul…

Fat profits for foreign firms in China – Shaun Rein

Shaun Rein by Fantake via Flickr Foreign firms in China currently make fat margins, showing the strenght of the economy,¬†Shaun Rein tells Bloomberg, despite high profile failures like Barbie, Home…

Rein, Shaun

Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.