China´s companies go international at a fast speed, but because of lack of experience, they often forget the rules of engagement in other parts of the world. They often focus on sales, writes author Joel Backaler of China Goes West: Everything You Need to Know About Chinese Companies Going Global, in Forbes. Marketing and PR belong to the mixture.
Category Archives: LinkedIn
China has seen a wave of new internet companies, actually succeeding. A surprise after Google, Facebook, Twitter saw them locked out. Business analyst Ben Cavender tells in Quartz what the trick is: complying with the Chinese government. Names? Evernote. LinkedIn. Uber.
Alibaba´s e-commerce platform Taobao excels in integrating social functions, says internet expert Benjamin Joffe in CIO. Although it specifically focuses on Chinese buyers, not those in the west, Western companies can learn from it.
When LinkedIn gained access to the attractive Chinese market, it had to make sure it would adhere to the country´s laws and regulations, including the censorship. Now, at June 4 we know what that means. Business analyst Shaun Rein tells the Wall Street Journal how he was censored.