Carlsberg and Ford are two Western companies who were on they way down in China, but managed to renew themselves. Beida Business professor Jeffrey Towson uses on his website their examples to explain what companies can do to change their China operation for the better to draw some important lessons. (With a sidestep to Nanjing Fiat)
Category Archives: Ford
While analysts watch a potential trade shoot-out between the US and China, US president Trump might help China in other ways, for example helping them compete with Mexico, says Peking University professor Jeffrey Towson in the China Daily. Mexico has been winning from China in producing cars and autoparts, and abolishing NAFTA might change that.
The seizure of a US drone by China set off alarm bells worldwide this weekend. But when it comes to a standoff between China and the US under president-elect Donald Trump, economic measures will have preference over military ones, writes business analyst Shaun Rein in International Business Times.
China´s auto brands have gained traction and achieved a large enough scale, but are far away from breaking into mature markets, says branding expert Tom Doctoroff to Reuters. No way Chinese cars as sell for a premium, he argues.
Shanghai-based add guru Tom Doctoroff has been arguing since his book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing social media and traditional marketing strategies need to team up. In the Huffington Post he gives nine rules for effective online content, Here´s no.5 five, including Ford in China.