Category Archives: Ford

What to do when you fail in China – Jeffrey Towson

Carlsberg and Ford are two Western companies who were on they way down in China, but managed to renew themselves. Beida Business professor Jeffrey Towson uses on his website their examples to explain what companies can do to change their China operation for the better to draw some important lessons. (With a sidestep to Nanjing Fiat)

Trump lets China help compete with Mexico – Jeffrey Towson

While analysts watch a potential trade shoot-out between the US and China, US president Trump might help China in other ways, for example helping them compete with Mexico, says Peking University professor Jeffrey Towson in the China Daily. Mexico has been winning from China in producing cars and autoparts, and abolishing NAFTA might change that.

China will use economic, rather than military action – Shaun Rein

The seizure of a US drone by China set off alarm bells worldwide this weekend. But when it comes to a standoff between China and the US under president-elect Donald Trump, economic measures will have preference over military ones, writes business analyst Shaun Rein in International Business Times.

China´s cars not ready for mature markets – Tom Doctoroff

China´s auto brands have gained traction and achieved a large enough scale, but are far away from breaking into mature markets, says branding expert Tom Doctoroff to Reuters. No way Chinese cars as sell for a premium, he argues.

How Geely bought Volvo – Joel Backaler

In his book China Goes West: Everything You Need to Know About Chinese Companies Going Global author Joel Backaler describes how Geely bought Volvo. An example of how China´s business leaders to things differently. From an excerpt at his weblog.

One (out of nine) rules for effective online content – Tom Doctoroff

Shanghai-based add guru Tom Doctoroff has been arguing since his book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing social media and traditional marketing strategies need to team up. In the Huffington Post he gives nine rules for effective online content, Here´s no.5 five, including Ford in China.

Looking for China’s soft power – Shaun Rein

US senator Charles Schumer via Wikipedia Is China closing its doors, as companies like GE, BASF and Siemens say, or is it more open than ever, as the country’s officials…