Why does Tencent wants to buy search engine Sogou? – Ashley Dudarenok
Observers got alerted when internet giant Tencent said it wanted to take search engine Sogou private, even tough Soguo is smaller than market leader Baidu. Marketing specialist Ashley Dudarenok explains to KR-Asia why the move makes sense, “Sogou lacks Baidu’s larger market share but possesses better search technology and algorithms, allowing for better user experience,” she says.Read More →