Category Archives: Adidas

2016: when China´s consumers went crazy for sports – Jeffrey Towson

Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.

How Adidas beats Nike in China – James Roy

After the Beijing Olympic Games in 2008 Adidas lost traction in China. But it has come back, and is even beating Nike in the second-largest sports wear market. Retail analyst James Roy tells Quartz how Adidas did that.

Invest now in commodities – Shaun Rein

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.

What is cool in China – Shaun Rein

The magazine Slate investigated what is cool worldwide. Our business analyst Shaun Rein explained for them what is ku or cool in China, and how it is influenced by South-Korea.

What is cool in China (not Apple) – Shaun Rein

Shanghai-based Retail analyst Shaun Rein takes Reuters on a cool brand tour in his city, as Apple keeps on losing its position. A few of the winners in this entertaining video: Starbucks and Adidas.

Why Adidas is overtaking Nike – Ben Cavender

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.

Sports wear: more fashion than sport in China – Shaun Rein

Adidas sales show in China a jump of 15% in a rather contrary sport wear market. In the WSJ business analyst Shaun Rein explains how the market works differently from elsewhere in the world. “In China its more about fashion than sports.”

Nike shifts focus to China for sales – Shaun Rein

Image via CrunchBase Nike, the world’s largest manufacturer of athletic shoes, is shifting its attention for sales to Asia and especially China. With success, tells Shaun Rein BusinessWeek: Chief Executive…

Towson, Jeffrey

Best-selling author at Peking University and expert on how Chinese companies and consumers are disrupting global markets. He is based in New York and Beijing.