Category Archives: China2025

The disrupting power of China’s consumers – Jeffrey Towson

China’s consumers are becoming increasingly a force the rest of the world has to take into account, writes Beida business professor Jeffrey Towson at his weblog. Not only have Chinese more disposable income, they not only go for cheap offers, and regularly disrupt the world.

How young consumers have become different – Jeffrey Towson

The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.

Ctrip: Airbnb’s real threat – Jeffrey Towson

Airbnb has a chance in China, unlike many other US companies in the past, argued Beida business professor Jeffrey Towson earlier in the Guardian. On his weblog he gives the US company six additional advises, including marrying into Tencent and Alibaba. Also, Airbnb’s real threat it the travel company Ctrip.

What United can learn from McDonald’s – Jeffrey Towson

United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.

Distribution: key for the entertainment industry – Jeffrey Towson

Tencent, Alibaba and Wanda are trying to gain dominance in the entertainment sector. Getting hold of the distribution is one of the key points the winner needs to get right, says Beida business professor Jeffrey Towson on his weblog.

Jeffrey Towson: focus on China 2025

How does the world look like in 2025 when China and the Chinese continue to develop like they do now? After his well-received speech at LocWorld earlier this month, Beida business professor Jeffrey Towson started to focus his speeches on that subject:

Towson, Jeffrey

Best-selling author at Peking University and expert on how Chinese companies and consumers are disrupting global markets. He is based in New York and Beijing.