Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.
At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer. Do get in touch for more details.
Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning. Next to his boss, Shaun Rein, he has become one of the leading voices of his firm.
Tom Doctoroff is the leading authority on marketing in China. His successful book What Chinese Want: Culture, Communism, and China’s Modern Consumer has founds its way to the shelves of almost every company working in China. Mr. Doctoroff switches in his speeches easily from a hand-on approach to a higher level, and prevents any confusion by telling again many real life stories from the dynamic marketing scene in China.
In a very visual style, loaded with telling examples Mr. Doctoroff tells the compelling story of China’s emerging consuming middle class. His humor and dynamics makes his subjects attractive for highly diverse audiences.
He recently published Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing
Paul French, author and Chief China Market Strategist at Mintel.
A prolific author of books on China and North Korea, including subjects like obesity, foreign correspondents and even a best-selling historical novel about a murder in Beijing. With a typical British touch, Paul knows how to challenge any audience.
He earned his business stripes as a retail analyst in China, and a much wanted speaker on China´s fast changing business climate. With villain British humor he analyzes the capital mistakes by both foreign and Chinese companies in trying to do business.
As a China specialist he has been quoted in a wide variety of publications including the FT, Newsweek, the Wall Street Journal Asia, the South China Morning Post and the LA Times.
Shaun Rein, managing director of the China Market Research Group (CMR)
Shaun Rein is one of the world’s recognized thought leaders on strategy consulting in China. His book The End of Cheap China, Revised and Updated: Economic and Cultural Trends That Will Disrupt the World, published in 2012, solidified his reputation of challenging established classic ways to frame China.
He is a regular commentator on Bloomberg TV, The Wall Street Journal and other mainstream media.
At the end of 2014 he will publish his new bookThe End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. In that book he will explain how China from a copy-and-past culture is now developing into one of the world´s leading innovators.
Jeffrey Towson is a business strategy professor at the Peking University and an expert on how China is disrupting global markets.
The One Belt, One Road initiative by the central government is one of the key subjects in his portfolio, changing profoundly the way China is dealing with the outside world.