The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Tom Doctoroff is the leading authority on marketing in China. His successful book What Chinese Want: Culture, Communism, and China’s Modern Consumer has found its way to the shelves of almost every company working in China. Mr. Doctoroff switches in his speeches easily from a hand-on approach to a higher level, and prevents any confusion by telling again many real life stories from the dynamic marketing scene in China.
In a very visual style, loaded with telling examples Mr. Doctoroff tells the compelling story of China’s emerging consuming middle class. His humor and dynamics makes his subjects attractive for highly diverse audiences.
Jeffrey Towson is a business strategy professor at the Peking University and an expert on how China is disrupting global markets.
The One Belt, One Road initiative by the central government is one of the key subjects in his portfolio, changing profoundly the way China is dealing with the outside world.
Rupert Hoogewerf has been tracing China´s rich for over a decade. And he sees a trend in the way his research subject prepares for investments overseas. First, they go on a holiday as tourists. Then they send their children abroad. Then they start investing in some real estate, sometimes first apartments for their children and themselves.
Only then they have paved a way, and are ready to invest more abroad.
Shaun Rein, managing director of the China Market Research Group (CMR)
Shaun Rein is one of the world’s recognized thought leaders on strategy consulting in China. His bookThe End of Cheap China, Revised and Updated: Economic and Cultural Trends That Will Disrupt the World, published in 2012, solidified his reputation of challenging established classic ways to frame China.
He is a regular commentator on Bloomberg TV, The Wall Street Journal and other mainstream media.
At the end of 2014 he will published his latest bookThe End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. In that book he explains how China from a copy-and-past culture is now developing into one of the world´s leading innovators.
Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning. Next to his boss, Shaun Rein, he has become one of the leading voices of his firm.
His focus on retail has also made him into an expert in consumption trends. No brand, no product in China can nowadays survive without also a solid online marketing strategy,