“China Goes West” by Joel Backaler ready for launch

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Joel Backaler

Joel Backaler

China´s aspirations to go West is one of the larger stories of 2014 and the author Joel Backaler is getting ready for the launch of his book China Goes West: Everything You Need to Know About Chinese Companies Going Global Mid May. A trailer and a link for pre-ordering the book at Amazon are ready.

President Xi Jinping made a quick tour through Europe over the past month, raising high expectation on how China might pull Europe further out of the economic slums. But the expectations on what China can and will do are often over the top, while many opportunities are just not seen. Joel Backaler´s book is expected to put all the excitement into perspective.

He will be on a book tour in Beijing, Shanghai and Hong Kong in the second half of May.

Joel Backaler is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

Are you a media representative and do you want to talk to one of our speakers? Do drop us a line. 

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