Towson, Jeffrey

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Jeffrey Towson

Jeffrey Towson

Jeffrey Towson is a professor at Peking University, a best-selling author and an expert on how Chinese consumers and competitors are disrupting global markets.

He travels from Beijing and New York.

His recent talks include:

How China’s increasingly emotional consumers are shaking the world

How the Internet and e-commerce became Chinese: Lessons from Baidu, Tencent, Alibaba and others.

How China became the global epicenter for mobile innovation. Lessons from Apple, Xiaomi, WeChat and others.

China 2025: What a world transformed by Chinese consumers and competitors will look like.

How Chinese women are re-shaping global markets.

How to win in consumer China: Lessons from the NBA, Uber, Adidas, Zara, Carlsberg, McDonalds and KFC/Yum.

A China playbook for Silicon Valley: Lessons from Uber vs. Didi, Yahoo vs. eBay, Alibaba vs. Amazon, and LinkedIn vs. Facebook.

Outbound Chinese investment is disrupting global markets: Updates from One Belt, One Road, the new Silk Road, and surging residential purchases.

Jeffrey Towson’s course on Emerging Topics in Chinese Strategy at Peking University Guanghua School of Management (2016)