Greeven, Mark J.,

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Mark Greeven

Mark Greeven  is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation.

He travels from Hangzhou, China.

Dr. Mark Greeven is a Chinese speaking Dutch academic based in Hangzhou, China with a ringside seat on fast evolving developments in Chinese management and innovation. He is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation. Before moving to China, he worked as faculty at the Rotterdam School of Management, Erasmus University. He is selected on the 2017 Thinkers50 Radar list of 30 next generation business gurus.

Since 2004, he has been collaborating closely with hundreds of Chinese and foreign startups and advising Fortune 500 MNCs in China and Europe. He has focused on innovation & entrepreneurship, cross cultural management and global R&D in, to and from China. Findings of his research are published in international academic journals and newspapers like The Financial Times, Nikkei Asian Review, The Telegraph, South China Morning Post and China Daily. He published his book Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2017) and his second book ‘Chinese hidden innovators: from Alibaba to Zongmu’ is forthcoming in 2018.

Are you interested in having Mark Greeven as a speaker? Do get in touch.