Travels from Shanghai, China
Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning.
He graduated from Cornell University with a BA in Government and Asian Studies. He became interested in China and Chinese language at Phillips Exeter Academy and subsequently came to China in 2000 to study at Qinghua University and was fascinated with the country’s dynamism. He worked with the US-China Business Council and Princeton in Asia, helping American companies enter China.
On his time at CMR, he comments:
The time that I have spent at CMR has afforded me tremendous personal growth, both in my understanding of China and in the development and sharpening of skills needed to effectively analyze markets and develop strategies that help clients grow successfully.
As a senior analyst I now have project management responsibilities so not only am I still learning from a team of talented individuals with different backgrounds and areas of expertise but I am able to teach the skills that I have learned to our business analysts as they join the firm and learn to conduct research, analyze information, and formulate strategy.
Recent Project Experience:
Fortune 100 Chemical Company-5-Year Growth Strategy: Over a 6 month engagement focused on understanding emerging market trends, evaluating competitors’ positions in the market, analyzing value chain inefficiencies, and uncovering potential growth markets in order to develop a 5 year growth strategy for the China market
Billion Dollar Private Equity Fund-Investment Strategy: Conducted due diligence into $100 million USD investment including assessment of management capabilities, potential of brand and products for long term growth, strength of retail network, and evaluation of competitor threats to develop an investment recommendation and strategy.
Recent comments in Media
McDonald’s, Carrefour Apologize to Chinese Consumers, Wall Street Journal (16/03/2012)
Budget Hotel Growth, Reuters TV (2011)
The mystery of the Chinese consumers, the Economist (7/07/2011)
Why Foreign Automakers Are Launching China-Only Designs, Time
Ben Cavender discussing problems in localization in the China market, with cases from IKEA, GAP, B&Q, Starbucks, Dunkin Donut.